If people of different nationalities score differently on a personality
test, does this say something about national temperament, or simply that the
test is biased? Prof Dave Bartram took us through an interesting approach to
unknot this tricky issue: when “national differences” in personality also
correlate with other measures, we can be more confident they are the real
deal.
Bartram worked with a big data set - one million participants all
told – but as the correlations were made between countries, not individuals,
they involved just 31 cases, a modest sample in which to detect patterns.
Correlating the Big 5 personality factors with the four Hofstede dimensions of
national culture, he found that each personality measure correlated with one or
more Hofstede dimension; for instance, Emotional Stability tended to be higher
in cultures that are less masculine, more individualistic, more tolerant of
ambiguity, and have less power distance (meaning less acceptance of unequally
distributed power).
The next analysis was neat, correlating the cultural
dimensions with the standard deviation of personality scores in each country –
whether scores tightly clustered or showed large variation - rather than with
their average levels. This made it possible to explore the idea that some
countries are culturally “tighter” than others, giving less scope for individual
difference. The analysis picked up several such effects. The higher the power
distance of a culture, the more uniform its members were in terms of measures
like agreeableness, conscientiousness or extroversion; the reverse was true for
countries high on another measure, individualism. Even with this small data set
(the 31 countries) it was possible to predict large amounts of the variance of
Big 5 measures from the Hofstede scores, as much as 76% in the case of Emotional
Stability.
Correlation of personality with culture ratings might not
strike you as objective enough to produce a verdict; perhaps they are both
subject to a common confound. But how about correlations with hard measures such
as GDP, life expectancy, UNESCO education index and the UNDP human development
index? These measures were all found to correlate with standard deviations of
personality scores, for instance high GDP was related to larger ranges of
openness to experience in the population.
This study doesn't answer
whether national culture shapes typical personality or vice versa, although it's
useful in honing hypotheses for investigating such matters. But this cascade of
correlations does suggest that personality differences between countries,
although they are small, reflect something real, rather than meaningless
measurement error.