[http://www.journalism.co.uk/news/story3158.shtml]
[Keyword: journalism, online journalism, social networking].
Journalism.co.uk is reporting on plans by Sky for "a video-based social
networking website with Google":"Asked if it will have a creative or
news-based focus, Mr Wright said it could be a 'combination of those
things'. However, he added that the site would not follow either the
MySpace or Bebo social network formulas - thus offering the possibility
of something wholly unique."
But possibly more interesting is the note that "Google also agreed to
provide search and targeted search advertising, email, messenger and
VoIP telephony." While social networking is relatively new and
difficult to get right, facilities such as these could make a
difference to the user experience and, more importantly, advertisers.

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Paul Bradshaw lectures on the Journalism degree at UCE Birmingham media
department. He writes a number of blogs including the Online Journalism
Blog, Interactive PR and Web and New Media

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Posted By Paul Bradshaw to Online Journalism Blog on 1/27/2007 10:24:00
AM