Last month, Google product managers and marketers held a workshop on
video advertising and content monetization at the Ad:Tech conference
in San Francisco. We thought our publishers would be interested in
hearing some perspectives on industry trends, some new details about
AdSense for video, and the opportunities that Google is offering
advertisers to get their messages in video content. Here are some
highlights to guide your viewing at http://www.youtube.com/watch?v=zb8jrcQsyYk:

    A state of the market: First, your friendly author takes you
through trends in video consumption, users' consumption habits, and
the estimated market size for video advertising.

    History of video ad serving: Robert Victor uses conversations with
"Joe and Sam" to describe the evolving needs of buyers and sellers,
and previews how Google and DoubleClick In-Stream (
http://www.doubleclick.com/products/instream/index.aspx ) can fill the
gaps.

    AdSense for video: Shamim Samadi goes into detail about AdSense
for video, describing the various formats we're supporting and recent
success stories from Revver on the publisher side (
http://www.google.com/ads/videoadsolutions/success/revver.html ) and
HP on the advertiser side ( http://www.google.com/ads/videoadsolutions/success/hp.html
).

    YouTube: Tracy Chan describes the compelling opportunities for
advertisers on YouTube and how marketers and video creators can take
advantage of the new Insights tool to gather a variety of data on
viewership of their videos ( http://www.youtube.com/watch?v=Xo6HBKTyIzQ
).

And if you want to snack on some more Google AdSense videos, check out
our overview of options for publishers to make money from video
content on their pages at http://youtube.com/watch?v=p2hPslGRBfQ. You
can also visit our video solutions site for publishers at
http://www.google.com/ads/videoadsolutions/publisher.html.

Posted by Ryan Hayward - AdSense Product Marketing
Monday, May 12, 2008 at 9:27:00 AM