In just three years, Manuel Treto's Buenamusica.com has become quite a
successful enterprise. A U.S. based Spanish-language site dedicated to
everything associated with music, Buenamusica.com now receives around
100,000 unique visitors per day from users around the world.When Manuel
first started, he knew he needed an ad network that would deliver both
English and Spanish ads relevant to his U.S. Hispanic and Latin
American visitors -- a one-stop shop with domestic and international
inventory. "This was one of our biggest hurdles for monetizing the
website," Manuel says. "Several of the networks I tried billed
themselves as 'Hispanic networks', but after testing fifteen different
ad networks on our site, we were happiest with AdSense. AdSense is
better for Hispanic publishers because it usually outperforms all other
ad networks by at least 50 percent in earnings, even those ad networks
that are specifically targeted toward Hispanic sites."With a staff of
only five people, Manuel and his colleagues wanted a product that could
adapt to their needs without requiring significant development
resources. "The product's flexibility in terms of customization options
is its most impressive feature," says Manuel. "What has worked the best
for me is incorporating colors that are already associated with the
site. We try to customize everything so that it matches the look and
feel of the site, and users have commented on how nicely the ads fit
into the page."Manuel now employs AdSense ads on 100 percent of his
pages. He also offers his users the ability to navigate through his
site with the Google Custom Search Engine, which he has linked to his
AdSense account. This has allowed him to monetize his search results
and to generate additional revenue for the site. "The more exposure you
give to Google the more money you are going to make, and every little
bit adds up. I strongly recommend using other Google products. Using
the Custom Search Engine feature is bringing a little bit of Google
technology to your website, and you can't beat that."If you'd like to
share your own success story with us, please fill out our
questionnaire. If you're not yet an AdSense publisher and would like to
get started with Manuel's suggestions, you can submit an application
today. Posted by Meridith Major - AdSense Publisher Support

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Posted By Inside AdSense Team to Inside AdSense at 1/10/2008 02:19:00 PM