Innovation will be the defining challenge for business (and society) in America in the next 10+ years. Growth through innovation, not acquisition, will be the engine of value creation. GE understands this. P&G understands this. But there's still a lot of learning to do all the way around the table. How does innovation work? How do corporations and independent entrepreneurs work together? Can innovation be outsourced?

We're going to turn the idea of a conference on Innovation on its head but adopting/adapting BarCamp and by bringing together a mashup of executives, managers, entrepreneurs, engineers, designers, artists, anthropologists, etc. and in this way learn by doing (participation and collaboration) instead of only talking.

Check out http://innovationcamp.pbwiki.com/ for information (and for news/coverage of the Austin 2008 event).

Blog: http://innovationcamp.wordpress.com/

Twitter: http://twitter.com/InnovationCamp