IDEO Know How Talk
Thu, 6/12/08 5:00 pm
831 High St, Palo Alto <--please note venue change
Free and open to the public
See bottom for upcoming schedule.
Greg Maletic, director of Tilt: The Battle to Save Pinball, a critically
acclaimed documentary on the decline of an American pastime and the struggle
of a team of passionate designers to bring a new product to market -- and
save their industry.
THE SITUATION facing the pinball designers at Williams Electronic Games in
1998: come up with something new, or see the world's largest pinball
manufacturer be shut down forever.
And Williams' designers did come up with something amazing: a brand new kind
of pinball machine‹"Pinball 2000"‹that fused video with classic pinball
gameplay, preserving what was great about pinball yet opening up all-new
possibilities for a product thought to be on its last legs.
Yet soon after its successful and highly-profitable launch, Williams pulled
the plug, leaving behind unanswered questions and abandoning one of the
world's great design organizations. TILT: The Battle to Save Pinball is a
documentary that tells the story behind one of entertainment's most
Not just for pinball fanatics, TILT tells an account that any follower of
technology, design, or business will find fascinating. Seen from the
perspective of the designers that created Pinball 2000, TILT is a story
about personality and passion, of bold success dizzyingly followed by
Khoi Vinh, noted digital designer and design director for NYTimes.com says,
"It¹s highly entertaining, completely engrossing and beautifully made... it
provides a surprising amount of tangible relevance for those of us working
in digital design."
Join director Greg Maletic as we discuss and watch Tilt: The Battle to Save
Pinball (60 minutes long).
You can see clips, read reviews, and order DVDs here:
Khoi Vinh's review:
Upcoming Know How Talks
Tue 6/17/08 5:00 <--please note day change
Barry Katz & Michael Shanks
Design historian, CCA professor, and IDEO Fellow Barry Katz in
discussion and presentation with
Michael Shanks, archeologist and director of the Stanford Humanities Lab
Thu 6/26/08 5:00
President, CEO, and Founder of Benetech, which uses technology
innovation and business
expertise to solve unmet social needs. Jim will speak on "Raising the
Floor: How to Ensure
Those Who Most Need Technology Get It"
Thu 7/03/08 5:00
Professor at the Graduate School of Management at UC Davis, author,
consultant, and ex-IDEOer
will speak on "Innovation, Green."
Thu 7/10/08 5:00
Professor of Design, Industrial Design Centre, Indian Institute of
Technology in Mumbai, will
explore the relationship between evolving political thinking in India
and its influences on
design approach, post-"Bottom of the Pyramid"
Thu 7/17/08 5:00
Thu 7/24/08 5:00
Thu 7/31/08 5:00
Mariana Amatullo, Erica Clark & Richard Koshalek
Mariana Amatullo, the director of the Designmatters program at Art
Center of Design, Designmatters
cofounder Erica Clark, and president of Art Center Richard Koshalek will
show some of the most
prominent case studies of the Designmatters initiative.
*IDEO's Know How Talks are usually held in our Palo Alto offices on
Thursdays at 5:00.
This week, because of construction in our cafe, the venue is about two
blocks away at
our workshop facility at 831 High St, between Homer and Channing.
The talks are free and open to the public. No need to RSVP.
To join the announcement list, please add yourself to the IDEO Know How
-IDEO | www.ideo.com
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