Unfortunately, every company that does not offer traditional services is labeled as a discount real estate company. What can be so far from the truth?

The truth is that some so called discount outfits are as traditional as full service brokers with the only difference being the fees paid for those services. And who said that you have to charge 6%? Each real estate company has the right to charge whatever they want for their services. Moreover, the consumer has the right to negotiate commission rates. This is legal and anything different is also unethical.

We believe in the uniqueness of each individual and thus committed to offer a wide range of tools and services required to buy real estate and to sell real estate. The web has leveled the playing field. Traditional companies do not longer have the absolute control they historically had of information. Consumers are technologically savvy and are constantly and increasingly demanding transparent access to the data and information needed to make intelligent buying and selling decisions. While the access to information is still asymetrical, with the advantage going to the real estate professional, consumers are gaining ground. The ultimate winner will be the consumer as technology reduces the cost of transacting real estate. The future of real estate has arrived. Stay tuned.