Blog -- separate from website or connected

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Karen

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Jul 27, 2008, 10:14:20 PM7/27/08
to Hippo Internet Marketing Discussion
Hi All,

I have a client who wants a blog and a site. Is it best to keep the
site and the blog separate (different domain names) or together (same
domain name i.e., www.mysite.com/blog) in terms of SEO and anything
else? I have heard arguments on both sides of the coin. Fiona
suggested I repost this question to the group as she is thinking about
redoing her whole blog. Her opinion...

...(though I MAY learn differently a month from now) A blog is not a
website and a website is not a blog. Yes, I know, MANY "websites"
these days are in fact all blog-software-driven. But I see the
purposes of them as different. The website is for selling a product/
service. The blog is for attracting a loyal following and
interactivity and viral/social media marketing. In my opinion it is
hard to do both on one domain.

Let's take www.cuteoverload.com as an example. It's a blog-built site,
its main raison d'etre is because once people find it or hear about
it, it becomes a favorite website for people to visit "and revisit"
when they want some fun and to interact with others socially. And it
has been WILDLY successful in that respect. But notice, it's also got
ads on it. One of those ads could very well be one that links to the
owner's e-commerce site. So, if the ad attracts sales, great. And, a
byproduct benefit "I believe" is that if the blog is totally separate
from the e-commerce site, the blog provides yet another valuable,
quality link to the e-commerce site as seen by SE's (related but not
directly connected sites - sort of a win-win situation).

We wanted to know your thoughts. Agree? Disagree?

jak

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Jul 28, 2008, 10:49:15 AM7/28/08
to Hippo Internet Marketing Discussion
I am not certain which is better, but why not do both? Keep them
separate (domain wise) with links to one another and include an rss
feed on the main website from the blog. I could be wrong, but I
believe that if you feed the rss using the right php, that the rss
content on the main site will be picked up by search engines.

On Jul 27, 10:14 pm, Karen <klma...@charter.net> wrote:
> Hi All,
>
> I have a client who wants a blog and a site.  Is it best to keep the
> site and the blog separate (different domain names) or together (same
> domain name i.e.,www.mysite.com/blog) in terms of SEO and anything
> else?  I have heard arguments on both sides of the coin.  Fiona
> suggested I repost this question to the group as she is thinking about
> redoing her whole blog.  Her  opinion...
>
> ...(though I MAY learn differently a month from now) A blog is not a
> website and a website is not a blog. Yes, I know, MANY "websites"
> these days are in fact all blog-software-driven. But I see the
> purposes of them as different.  The website is for selling a product/
> service. The blog is for attracting a loyal following and
> interactivity and viral/social media marketing. In my opinion it is
> hard to do both on one domain.
>
> Let's takewww.cuteoverload.comas an example. It's a blog-built site,

Ty

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Jul 28, 2008, 3:59:43 PM7/28/08
to Hippo Internet Marketing Discussion
To me it depends on the situation. Obviously if you have standalone
blog, this will create great linking back and forth to your main
website, thus having opportunity to rank well in the SERP's two-fold.
I have been reading lately however that Google in particular, "Could"
be starting to algorithmically determine if there is a strong
connection between these two sites, and lower results on one domain,
but I wouldn't worry about that now until there is proof.
I personally suggest a subfolder for certain businesses, because all
the fresh content, and backlink juice gets distributed to the main
domain. So if you want to juice up the main domain, go with a
subfolder domain such as www.seomoz.com/blog
In the end, it really doesn't matter a whole lot in my opinion...
Take a look at this post I did months ago on this topic, it includes a
video i took from some of the best bloggers in the country. (Caution!
Not the best videographer!)
http://www.redvwbus.com/2008/03/07/should-i-have-a-stand-alone-blog-sub-domain-sub-folder/

On Jul 28, 10:49 am, jak <jasonke...@gmail.com> wrote:
> I am not certain which is better, but why not do both? Keep them
> separate (domain wise) with links to one another and include an rss
> feed on the main website from the blog. I could be wrong, but I
> believe that if you feed the rss using the right php, that the rss
> content on the main site will be picked up by search engines.
>
> On Jul 27, 10:14 pm, Karen <klma...@charter.net> wrote:
>
> > Hi All,
>
> > I have a client who wants a blog and a site.  Is it best to keep the
> > site and the blog separate (different domain names) or together (same
> > domain name i.e.,www.mysite.com/blog) in terms of SEO and anything
> > else?  I have heard arguments on both sides of the coin.  Fiona
> > suggested I repost this question to the group as she is thinking about
> > redoing her whole blog.  Her  opinion...
>
> > ...(though I MAY learn differently a month from now) A blog is not a
> > website and a website is not a blog. Yes, I know, MANY "websites"
> > these days are in fact all blog-software-driven. But I see the
> > purposes of them as different.  The website is for selling a product/
> > service. The blog is for attracting a loyal following and
> > interactivity and viral/social media marketing. In my opinion it is
> > hard to do both on one domain.
>
> > Let's takewww.cuteoverload.comasan example. It's a blog-built site,

Corey

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Jul 29, 2008, 11:04:21 AM7/29/08
to Hippo Internet Marketing Discussion
Personally, I'm a big fan of keeping the blog seperate from the
website.

But either will work.

It's really a personal decision of what works best for you (or your
business).

Corey

Karen

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Jul 30, 2008, 7:41:26 AM7/30/08
to Hippo Internet Marketing Discussion
Ty, this is great! Thanks for your feedback and the blog post with
your video (although it was hard to understand some of it). I
couldn't hear what they were saying in the very beginning. I gathered
that the original question was about sub domains?

Corey, can you elaborate on why you are a big fan of keeping them
separate?
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