GLOBAL TRENDS vs. CORPORATE STRATEGY [McKinsey]

[Frank Kalder]

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Executive Summery:
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_Going from global trends to corporate strategy_

Will your business catch them before they catch it?
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Article at a glance[*]

- Macroeconomic, social, and business trends shape the global
landscape. Anticipating their impact can help companies succeed by
riding the current rather than swimming against it.

- Executives must understand the full range of subtrends behind each
trend and how they interact to affect many industries - and not just
the obvious ones.

- According to new research, companies that shift their portfolios to
align them with favorable trends are more likely to achieve strong
growth and profits.

- Large companies must innovate to take advantage of global trends
without jeopardizing the core business. They can succeed by combining
their scale of assets to create and amplify the value of their
innovations.

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*] The McKinsey Quarterly, 2006 Number 3, p. 17 - 27 (of 96)

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Regards, Frank

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