Dealing with Google for many years I'm somewhat confident that my data
are safe. That's not a question of trusting a company by naively
buying a "Don't be evil" motto, that's a matter of personal
relationships. Each and every Googler I've met (online) was/is a
honest and straightforward person. Always, without exception, when a
Googler asked for personal data, a fax or phone#, a shipping address,
URLs or whatever, s/he told me exactly how the data would be used, how
long and where they get stored (if at all) and so on. This consistent
behavior goes back to 2000 or so when I had the first contacts with
Google, and the carefulness on privacy issues practiced by each and
every Googler I know created trust in the company. Google has all my
personal data, knows all my sites (a lot of them are really spammy,
heavily penalized or even banned), and never ever any piece of
information leaked out (to other teams or the public), and never ever
Google penalized my clean stuff because they know that I'm (was) not
an angel. Nowadays I do questionable stuff just for testing purposes,
believe it or not - I don't care much, but even in the good old days
when I had quite the opposite of a white hat reputation Google treated
me very fair. For example Googlers helped me to get porn sites back on
the SERPs which were violating each and every quality guideline (back
then Google didn't provide webmaster guidelines, respectively from
2001/2002 on they just said "make users happy, don't spam and don't
cloak" on one tiny "Dos & Don'ts" page). Since we know (or assume)
that Google stores everything she gets a hand on from the stone age up
to the next century, why does it obviously not harm, at least in my
case? I do pretty much research -with personalized search active and
toolbar all attributes=on- on banned stuff, hacking and spamming, porn
- even child porn and bestiality, for various reasons. Not to speak of
all the search queries I submit while doing SEO work for clients or
questioners here. How come that on my personal home page Google
recommends only geek stuff, how comes they don't ban me or turn me in
for the research I do for a child care organization? My Google account
data enables Google to link it to my address they have on file at
several departments. Again, nothing leaks out. I'm not sure whether I
weren't that confident if I'd do really nasty things online, but I
still feel good using Google services.
So if you wear a tinfoil hat:
- deinstall the toolbar
- delete your Google account
- disable cookies and JS
- search at Ask, MSN or Yahoo or don't search at all.
However, I think it would be nice when Google could communicate
privacy issues more clearly. Just knowing they don't do evil w/o
communicating that stance does not produce trust.
Sebastian
On Jun 11, 10:47 pm, JohnMu wrote:
> I think the issue is more than just black and white (or green :-)) --
> there are some great things set in motion and Google is doing an
> amazing amount of groundbreaking work. A lot of that requires that you
> give Google information about yourself, the easiest way is through
> letting them watch you.
> Think about the future of search: assuming there won't be a magical
> innovation in user-interface, the only way to go forward is through
> "AI". AI works best by watching the users behaviour and learning from
> it. Since every user is different, it won't help to watch all users in
> general (from an anonymous data collection) - it will only be able to
> work by watching you in particular and by tying your behaviour in to
> your account. How could they work on creating a search engine that
> learns and brings you the results that *you* want to see for your
> query of "kittens" without collecting your data? And in order to learn
> which data is really relevant for tuning the search engine, they will
> have to collect as much data as possible. Those pesky engineers -
> always wanting more data to test algorithims on...
> Add the other two classical elements that come into play with all
> security based problems: "ease of use" vs "security". Getting a system
> that is both easy to use and secure in all senses is just plain
> impossible. Try to get a user to choose an 8-character password with
> mixed-case, alpha and numerical characters, and get him to change it
> every few months. They want auto-login. We're all lazy :-).
> I'm naive and likely to believe a lot of things :-) - but from what
> I've seen from Google (even from the few internal details that you can
> make out from the outside) I am likely to believe that they do treat
> the data with respect and that they will only hand it out in a very
> special situation (and not just sell it to the highest bidder). Of
> course things like that can change, but I believe Google has a high
> internal standard when it comes to data security and they won't just
> exchange details between account types. You can see this in action
> when it comes to Made-For-Adsense sites: it would be so easy to just
> block the account if the "search quality" group were to work hand-in-
> hand with the "Adsense" group -- that they don't do that is a loss for
> search quality but it also shows how highly they respect the data.
> Simple things like that make me assume that the rest of the data is
> fairly secure as well. Again, things can always change...
> Just my 2 cents :-)
> John