Geographic targeting tools is a nice idea, BUT...
Take the following case. Our company resent pick up the SEO work for a
UK magazine.
The geographic targeting tool had already set it's-self based on the
TLD which was incorrect for the client.
The tools can not be amended to correct this error, which makes it no
help at all.
I can see if you are starting from the ground up on a new site then
you have the chance to effect the geographic area's but if like us you
are handed an older established site you have no chance.
You view on this.