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Discussions > Suggestions & feature requests -- webmaster-related only, please > Google's New Webmaster Guideline on Link Exchange
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CNVI  
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(2 users)  More options Jul 20 2007, 4:41 pm
From: CNVI
Date: Fri, 20 Jul 2007 13:41:43 -0700
Local: Fri, Jul 20 2007 4:41 pm
Subject: Google's New Webmaster Guideline on Link Exchange
http://www.google.com/support/webmasters/bin/answer.py?answer=66356&q...

It appears Google has recently published this new guideline to explain
link schemes but in doing so, you state:

"Examples of link schemes can include: ...
Link exchange and reciprocal links schemes ("Link to me and I'll link
to you.") "

This is unfair and overreaching.  I will carefully presume you are
referring to full duplex linking schemes whereas webmasters pay a
small fee to be auto-linked to hundreds of sites in a short time
period.

But what about quality websites that exchange reciprocal links with
other quality websites within their same realm of interest while
maintaining editorial discretion?

I run a site that sells motorcycle parts.  I have exchanged links with
a site that sells graphics for motorcycles.  Both sites have been
online for ten years - pre-Google.  When I exchange links while
maintaining editorial discretion, this is not a link scheme..  but you
guideline above says that if I exchange links, I am participating in a
link scheme.

Please consider re-writing this specific guideline so that is
specifically discusses the difference between full duplex link
exchange without any editorial discretion, and low volume editor based
reciprocal linking with quality sites for the end user.

Google should realize link exchange can be conducted two specific
ways:

-- Link exchange can be abused with full duplex softwares that makes
link exchanges in high volume without maintaining editorial
discretion.

-- Link exchange (also called reciprocal linking) can be conducted in
low volume with quality relevant sites while maintaining editorial
control.

It's unfair to lump both methods together.  It is unfair to state that
I am participating in a link scheme when I am linking for the end user
with editorial discretion.  Please reconsider this guideline and
understand many sites have been exchanging quality relevant links in
low volume before Google ever existed.


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JLH  
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(1 user)  More options Jul 20 2007, 10:53 pm
From: JLH
Date: Fri, 20 Jul 2007 19:53:27 -0700
Local: Fri, Jul 20 2007 10:53 pm
Subject: Re: Google's New Webmaster Guideline on Link Exchange
Natural link exchanges exist all over the place, CNN.com has linked to
Foxnews.com, Foxnews.com has linked to Cnn.com, that is not what they
are talking about.  Its those terrible LINKS.html, partners.html,
resources.html pages they are talking about, some even have the balls
to have their link exchange policy right on the site.  That is spam,
and the whole site should be dumped because of it.  Try to find the
cnn.com link exchange page, try to find any commercially succesfull
sites link exchange page, they don't exist.

On Jul 20, 3:41 pm, CNVI wrote:


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JohnMu  
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(2 users)  More options Jul 22 2007, 5:06 pm
From: JohnMu
Date: Sun, 22 Jul 2007 21:06:38 -0000
Local: Sun, Jul 22 2007 5:06 pm
Subject: Re: Google's New Webmaster Guideline on Link Exchange
As long as the bulk of your site's links does not come from link-
exchanges you have nothing to worry about. The links will not penalize
your site. At worst, they could be ignored. If you have enough link-
value from other sources then you don't have to worry about this at
all.

John


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Sebastian  
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 More options Jul 24 2007, 10:28 am
From: Sebastian
Date: Tue, 24 Jul 2007 14:28:35 -0000
Local: Tues, Jul 24 2007 10:28 am
Subject: Re: Google's New Webmaster Guideline on Link Exchange
What John & John said. Natural reciprocal links in the mix are
perfectly fine with Google.
Sebastian

On Jul 22, 11:06 pm, JohnMu wrote:


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CNVI  
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 More options Jul 24 2007, 11:25 am
From: CNVI
Date: Tue, 24 Jul 2007 08:25:12 -0700
Local: Tues, Jul 24 2007 11:25 am
Subject: Re: Google's New Webmaster Guideline on Link Exchange
then why does google have this specific verbiage in their guideline?

"Examples of link schemes can include: ...
Link exchange and reciprocal links schemes ("Link to me and I'll link
to you.") "

this is a poor description of a link scheme IMO.


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Randy P.  
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(3 users)  More options Jul 24 2007, 11:57 am
From: Randy P.
Date: Tue, 24 Jul 2007 08:57:10 -0700
Local: Tues, Jul 24 2007 11:57 am
Subject: Re: Google's New Webmaster Guideline on Link Exchange
Exactly, all this BS is "half a dozen of one, six of the other".
There's no way in HELL the Gbot nor any algo's can determine what is
"natural" from what is "unnatural"!  Just what the heck is a
"**natural** reciprocal link?  Such a thing can't exist according to
G.  "You link to me and I'll link to you" is a "link exchange" and a
reciprocal link is a reciprocal link.

G just needs to BUTT OUT of it and LET site owners link to whomever
they want and stop trying to penalize site owners, AGAIN, for
something like this.  Again, they are judge, jury and executioner in
determining (or so they say) what is a "**natural** reciprocal link"
and what is not.  They impossibly expect everyone to have a totally
useless POS site like http://www.shibumi.org/eoti.htm ,
http://www.turnofftheinternet.com , and hundreds of others like them,
that millions will want to link to for a joke, yet those particular
site owners link to NO ONE and reap the benefits of an astronomical
over-inflated PR's of 5-6+ of as well!


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Sebastian  
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(2 users)  More options Jul 24 2007, 12:44 pm
From: Sebastian
Date: Tue, 24 Jul 2007 16:44:10 -0000
Local: Tues, Jul 24 2007 12:44 pm
Subject: Re: Google's New Webmaster Guideline on Link Exchange
You might not get it but it's possible to judge most reciprocal
linkage algorithmically, there are more signals to look at than just
two href's. I agree that the help text is improvable.
Sebastian

On Jul 24, 5:57 pm, Randy P. wrote:


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webado  
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(1 user)  More options Jul 24 2007, 1:15 pm
From: webado
Date: Tue, 24 Jul 2007 17:15:04 -0000
Local: Tues, Jul 24 2007 1:15 pm
Subject: Re: Google's New Webmaster Guideline on Link Exchange
Exactly what are the benefits to those sites (or web pages) of "an
astronomical

> over-inflated PR's of 5-6+" ?

Precisely NOTHING.

They sell nothing there. They link to nobody.

It brings 0 benefit other than a feeling of satisfaction for having
made a damn good joke.

Do you feel it's wasted PR?

Well this kind of PR is like motherly love. Unlimited and having more
offspring to share in it doesn't diminish their part, it's still 100%.


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