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Berghausen Google employee  
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 More options Dec 14 2007, 2:33 pm
From: Berghausen
Date: Fri, 14 Dec 2007 11:33:12 -0800 (PST)
Local: Fri, Dec 14 2007 2:33 pm
Subject: Re: Double redirects
Hi, Robert-

Small multiple-redirects should not pose a problem to Googlebot as
long as it can fetch each page along the path (i.e. no robots.txt
exclusions, 404's, etc.).  However, for this kind of permanent change,
do make sure that you're using 301 redirects to let us know that the
old URLs will not be coming back soon.

As with any large site restructuring, there may be some ranking
fluctuations as your url changes propagate through our systems.
However, after Googlebot has a chance to crawl of your old URLs (and
get 301-redirected to your new pages), it should be appropriately
passing PageRank and other signals on to the new pages.  This process
might take just a little longer for double-redirected URLs than it
would for single-redirected URLs, but you might not even notice a
significant diafference between this and other URL restructurings that
you've set up.

But, as is often the case, JLH is here to provide sane, careful
advice.  If you want to see how bad the URL-restructuring hiccough
will be--and if you can up a section of your site without affecting
the rest--you will be able to better weigh the costs and benefits of
making the change.  Then you can come back here and speak with the
voice of experience, just like JLH. ;-)

Hope that helps!
-Bergy

On Dec 14, 7:05 am, JLH wrote:

> Robert, interesting question.

> I've heard that multiple redirects can be recognized by Google, to a
> point, and I think two is within that point.  It should be noted that
> on a recent patent by Google (http://www.seobythesea.com/?p=929) they
> mention that 301 redirects are found by the crawlers, a database is
> updated, then the targets crawled later.  Another redirect will
> obviously slow this process down.

> Rather than throwing the entire site into the mix right away, I'd test
> it out on a small portion and see how long it takes and maybe
> implement the change in stages if possible.

> On Dec 14, 8:48 am, robert paulson wrote:

> > I'm in the process of upgrading our older forum software, and in the
> > process will need to do some redirects because there's a new url path
> > format to each thread.

> > I also want to install some custom redirects that change the url to
> > relevant text instead of meaningless numbers ("/showthread.php?
> > s=&threadid=6115", for example).

> > This will result in the double-redirect of thousands of pages on the
> > site.

> > Will I run into indexing/deindexing problems if I do this?


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