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RainboRick  
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 More options Nov 28 2007, 12:03 pm
From: RainboRick
Date: Wed, 28 Nov 2007 09:03:59 -0800 (PST)
Local: Wed, Nov 28 2007 12:03 pm
Subject: Re: XML + XSLT = Good SEO?
The response you posted from the search engine expert was accurate.
While Google and the other search engines can index a wide variety of
document types, non-HTML documents do not tend to rank well because
they lack the common mark-up facilities of HTML that allow authors to
add titles to their documents and to otherwise emphasize their
keywords.  I expect that the day when search engines develop better
facilities for indexing XML/XSLT documents is not far off, but its not
here yet.  You'll be better off if you can make sure that there are
HTML versions of the most important pages on your websites.  There are
several ways to go about this, and the best method will depend on the
nature of your sites and the content itself.  I'm sure your consultant
will have some good suggestions.  Good luck!

On Nov 27, 9:24 pm, Jonathan Dingman wrote:

> We have a few sites that rely heavily upon SEO.  We also have a lot of
> sites on our server, so we want to minimize load time and maximize
> efficiency.

> With those key components in mind, here are some thoughts.

> I've been contacting a well known search expert back and forth.

> The question of: does using XML and XSLT together make for a well
> search engine optimized site?

> The XSLT would be processed all on the client-side so the XML would be
> output plainly to Google.

> This was their most relevant response:

> "Googlebot will index XML as XML. Google does rank XML pages in the
> main index but they prefer to rank a normal HTML page. So, yes they
> understand it but we still should provide an HTML version"

> So my question here is this:  what would be the best way to tackle
> this and accomplish a lite-weight website while still achieving a well
> optimized site for the search engines?


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