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Message from discussion Stemming of complex plurals
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Phil Payne  
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 More options May 3, 8:18 am
From: Phil Payne
Date: Sat, 3 May 2008 05:18:31 -0700 (PDT)
Local: Sat, May 3 2008 8:18 am
Subject: Re: Stemming of complex plurals

> It goes a bit further than simple stemming. A UK search for "Smart Car
> NOS" will show you a snippet with "Nitrous" highlighted in bold. The
> word "NOS" is not used anywhere on the site or in anchor text that
> links to the site.

Wrong.  Check out the cached copy:

These search terms have been highlighted:       smart   car
These terms only appear in links pointing to this page: nos

That's nothing new - I have several pages that do this.

And it's been occupying my mind a little for some time.

A link is traditionally regarded as a "vote" for the site, and is held
to increase its popularity.  Anchor text in such a link is a "vote"
for each of the keywords - is Google trying to improve the quality of
search results by actively responding to keywords that the author of a
particular page may simply have omitted?

It seems to me that anchor text keywords are only marginally less
important than <title> keywords, and as important if not more
important than any other keywords.


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