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Sam I Am  
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(2 users)  More options Jun 7 2007, 9:47 am
From: Sam I Am
Date: Thu, 07 Jun 2007 06:47:40 -0700
Local: Thurs, Jun 7 2007 9:47 am
Subject: Using CSS to hide text
Okay, so there's been an update on what constitutues hidden text and
links - http://www.google.com/support/webmasters/bin/answer.py?answer=66353

Great; I applaud.

Now, back to 2007 and these particular bits of the information:

"Text (such as excessive keywords) can be hidden in several ways,
including .... Using CSS to hide text"

Agreed, and if done for the wrong reasons, not good.

Then this: "If you're using text to try to describe something search
engines can't access - for example, Javascript, images, or Flash files
- remember that many human visitors using screen readers, mobile
browsers, browsers without plug-ins, and slow connections will not be
able to view that content either."

As most web developers/designers will know, the choice of fonts and
how they look are still unfortunately severely limited when it comes
to the web. A lot of design aware developers and web designers that
choose to code their websites a la 2007 (ie. split content from style
and use CSS to get the design) thus choose to make their navigation
consist of a series of images since, let's face it, this generally
looks a lot better and also looks the same over most browsers .... and
as designers/developers, we are of course coding for users (like
google always recommends!). Common practice when doing this is to
provide a means for people on outdated browsers or browsers aimed at
viewers with visual disabilities, to still be able to see the
navigation, although not at it's top design wise. This is done with
hidden text which automatically shows depending on the browsers
capabilities.

I guess you know the question. Does this update to the guidelines mean
this is out or definitely in? On the one hand you're not supposed to
hide text, yet on the other hand they specifically mention keeping
your site readable for human visitors who have browsers that might not
otherwise be able to see the images. The only way to do this, if you
want to have a nicely designed image of text as your navigation, is to
hide text (well, or have both showing underneath each other which I
think everyone will agree is not an option).

Have a look at the main navigation on my site www.travellerspoint.com
for an example. Disable css altogether and you'll get the text version
just like it's meant to be. But the images look better for those users
browsing with 99% of the browsers. Just to be clear, I'm not talking
about keyword stuffing or anything, it's exactly the same text as in
the image, just hidden using CSS.

I guess to be safe, the only choice is to remove the images and go
back to text, but I hate it when having to go backwards in time/design
just because something isn't clear in google's guidelines....


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cass-hacks  
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(1 user)  More options Jun 7 2007, 10:04 am
From: cass-hacks
Date: Thu, 07 Jun 2007 07:04:07 -0700
Local: Thurs, Jun 7 2007 10:04 am
Subject: Re: Using CSS to hide text
Directly from the ambiguous department of ambiguity.  :-()

The guidelines should stick to guidelines for Google and leave
accessibility out of it or, give references to authoritative sites on
accessibility.

It seems all that was accomplished was confusing the issue even more
without actually saying much of anything concrete.

Personally, I'm just going to keep doing what I always have been
doing, e.g. provide a "basic" page, including any images that are
relevant, that anything can process while building enhancements on top
that enabled user agents can take advantage of while at the same time,
not being required.

Craig

On Jun 7, 10:47 pm, Sam I Am wrote:


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Sam I Am  
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(1 user)  More options Jun 7 2007, 10:10 am
From: Sam I Am
Date: Thu, 07 Jun 2007 07:10:46 -0700
Local: Thurs, Jun 7 2007 10:10 am
Subject: Re: Using CSS to hide text
Yeah, it's annoying.

So do you tend to use plain text for nav purposes in your 'basic
pages' or use images? If you use images, do you have a fall back text
option for fallback/mobile purposes etc?

Man, I'd really hate to have to replace good looking images with arial/
verdana font.... it just seems like going back in time 5 years!

On Jun 7, 4:04 pm, cass-hacks wrote:


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cass-hacks  
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(1 user)  More options Jun 7 2007, 10:29 am
From: cass-hacks
Date: Thu, 07 Jun 2007 07:29:23 -0700
Local: Thurs, Jun 7 2007 10:29 am
Subject: Re: Using CSS to hide text
When it comes to things artistic and graphics, I can't draw a straight
line with a straight edge so guess what I use.  :-()

Seriously though, not that I wasn't actually serious, I think the
closest I would get to using images for navigation is by using
background images with text on top. I'm also not a big fan of wild
fonts but that is just a personal preference and also partly because I
am not good at typesetting so I never got into custom fonts all that
much.

I suppose what I would do were I to want to do full images for
navigation would be scripted image replacement giving the user the
option to turn the function off.  You can see what I'm talking about
at http://cass-hacks.com

The main content menu starts out as a tree structured list which on
load is converted to the fly-out style using Javascript, only to test
for the presence of Javascript because IE-6 needs it for the fly-out
functionality. Firefox and all the others, including IE-7 can do the
fly-out on CSS alone.  But, using the user preference icons in the
upper right corner, one can switch back and forth from list style to
fly-out style.  It is fugly and it is a lot of screwing around code/
process wise but it does work and at least it gives one the option of
fly-out, which I hate, and list style, which I like.

So to make a long story just a bit longer, what I would do would be to
serve a "plain" page and then modify it on the client side based on
the clients' abilities and user preferences.

On Jun 7, 11:10 pm, Sam I Am wrote:


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wreilly  
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 More options Jun 7 2007, 10:41 am
From: wreilly
Date: Thu, 07 Jun 2007 07:41:22 -0700
Local: Thurs, Jun 7 2007 10:41 am
Subject: Re: Using CSS to hide text
I ended up keepingt the image and adding a set of text links. It sucks
but I don't know what else to do.

Bill

On Jun 7, 9:04 am, cass-hacks wrote:


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Sebastian  
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 More options Jun 7 2007, 10:51 am
From: Sebastian
Date: Thu, 07 Jun 2007 14:51:07 -0000
Local: Thurs, Jun 7 2007 10:51 am
Subject: Re: Using CSS to hide text
Great post Sam.

You should stick with what you have. When you've the same text on an
image, piece of flash or whatever, and in CSS hidden text which
appears when the fancy stuff cannot be rendered, that's just a more
elegant ALT text. The new detail page on cloaking is confusing and
should be changed.

http://sebastianx.blogspot.com/2007/06/google-enhances-quality-guidel...
http://www.mattcutts.com/blog/digging-out-from-vacationsmx/
http://sebastianx.blogspot.com/2007/06/danny-sullivan-did-not-strip-f...

Sebastian

On Jun 7, 3:47 pm, Sam I Am wrote:


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cass-hacks  
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 More options Jun 7 2007, 10:57 am
From: cass-hacks
Date: Thu, 07 Jun 2007 07:57:34 -0700
Local: Thurs, Jun 7 2007 10:57 am
Subject: Re: Using CSS to hide text

> but I don't know what else to do.

Do what Sebastian suggests.

Or, put the text in the title attribute of the anchor or the image.

Screen readers should have no problem with either one although it
would make more sense to use the title attribute of the anchor.

By the way, excellent articles Sebastian!

Craig


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wreilly  
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 More options Jun 7 2007, 11:01 am
From: wreilly
Date: Thu, 07 Jun 2007 08:01:02 -0700
Local: Thurs, Jun 7 2007 11:01 am
Subject: Re: Using CSS to hide text
So, do I understand this correctly? If you have an image as navigation
you can legitimately replace the image with text links based on the
user agent and not be penalized for cloaking? Or you could be
penalized so don't do it until they change the algo?  I thought about
doing this but didn't want to run the risk because it would be
presenting different content to googlebot.

Bill

On Jun 7, 9:51 am, Sebastian wrote:


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ivb  
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(5 users)  More options Jun 7 2007, 11:08 am
From: ivb
Date: Thu, 07 Jun 2007 15:08:14 -0000
Local: Thurs, Jun 7 2007 11:08 am
Subject: Re: Using CSS to hide text
Sam Am please do not Spam your Website!
You are already very popular!
<__>

On Jun 7, 11:57 pm, cass-hacks wrote:


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wreilly  
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 More options Jun 7 2007, 11:23 am
From: wreilly
Date: Thu, 07 Jun 2007 08:23:21 -0700
Local: Thurs, Jun 7 2007 11:23 am
Subject: Re: Using CSS to hide text
Hi Craig, thanks. The text is already in the anchor title is this
sufficient? If so I will dump the text links, except the site map.

Bill

On Jun 7, 9:57 am, cass-hacks wrote:


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RainboRick  
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(1 user)  More options Jun 7 2007, 11:24 am
From: RainboRick
Date: Thu, 07 Jun 2007 08:24:26 -0700
Local: Thurs, Jun 7 2007 11:24 am
Subject: Re: Using CSS to hide text
I'd suggest looking at the general principles in Google's Guidelines
here rather than trying to parse every last syllable.  The Guidelines'
prohibition against hidden text was written before Cascading
Stylesheets (CSS) were so prevalent, and so their basic terminology
has once again led to confusion.  But when you strip away the jargon,
Google obviously intends to prohibit what I would refer to as
'invisible keyword stuffing' - that is, creating keyword-heavy text
that no sighted user would ever see using a conventional browser.
Today's websites are much more dynamic than ever, and this often
requires keeping text invisible until the proper user context
arrives.  Drop-down menus, pop-up information boxes, and many other
very useful functions rely on what must technically be defined as
'hidden text', but there is no deception intended.  And Google
certainly realizes that or there would have be massive choruses of
complaints from webmasters whose sites were dropped because of this
kind of technical 'violation'.

On a practical side, while Google has a massive network of computers,
I believe they would be hard-pressed to deploy a webpage analyzer/
rendering engine that would be sophisticated enough to determine
whether the purpose of any hidden text it might discover was done
solely for search engines or for completely legitimate purposes
without an enormous decrease in overall efficiency.  I suspect that
they are limited to sniffing out suspicious situations by their
crawler and relying on SPAM reports which all get passed to human
reviewers for manual checks.  However Google intends to proceed, it
boils down to whether or not the hiding of the text was intended to
enhance the users' experiences or simply to boost your search engine
rankings.  I've never seen a site get banned for a legitimate use of
CSS to temporarily hide text, but even if it were to occur, I would
expect Google would quickly approve any reinclusion request from a
site that got flagged by mistake.


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cass-hacks  
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 More options Jun 7 2007, 11:27 am
From: cass-hacks
Date: Thu, 07 Jun 2007 08:27:05 -0700
Local: Thurs, Jun 7 2007 11:27 am
Subject: Re: Using CSS to hide text
Why switch?

I only said that is what I would do, not necessarily what I would
suggest.

If someone wants to be paranoid, one could use replacement of some
sort or other but I do think doing so would be due to paranoia
regarding Google.

The reason I would do it would be to give users the ability to switch
based on their preferences, not because I am worried about what Google
will do.

If you want images for navigation, use images for navigation.

Just add attribute data for user agents that can't see images, e.g.
search engines and screen readers.

Craig

On Jun 8, 12:01 am, wreilly wrote:


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cass-hacks  
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 More options Jun 7 2007, 11:30 am
From: cass-hacks
Date: Thu, 07 Jun 2007 08:30:22 -0700
Local: Thurs, Jun 7 2007 11:30 am
Subject: Re: Using CSS to hide text

> Sam Am please do not Spam your Website!

"Sam I Am" is posting his site's URL, as an example to ask his
questions about, as is proper and requested on this forum.

That, as opposed to posting one's forum URL or "service" trying to get
people to join.

See the difference?


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ivb  
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(4 users)  More options Jun 7 2007, 11:41 am
From: ivb
Date: Thu, 07 Jun 2007 15:41:05 -0000
Local: Thurs, Jun 7 2007 11:41 am
Subject: Re: Using CSS to hide text
Craig you must lack a sense of humor!
Give it a rest! I do not want to argue or fight with you!
You remember what happened last time?

And you well know my forum is for Project Honeypot.
I get no benefit from it. And I put in a lot of time to fix it up.
So please go about your business and let's not argue.

Igor

On Jun 8, 12:30 am, cass-hacks wrote:


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cass-hacks  
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(1 user)  More options Jun 7 2007, 12:04 pm
From: cass-hacks
Date: Thu, 07 Jun 2007 09:04:36 -0700
Local: Thurs, Jun 7 2007 12:04 pm
Subject: Re: Using CSS to hide text

> And you well know my forum is for Project Honeypot.

THIS  is http://www.projecthoneypot.org/ "Project Honeypot".

What's next?  You going to build your own search engine and call it
Google?


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ivb  
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(4 users)  More options Jun 7 2007, 12:08 pm
From: ivb
Date: Thu, 07 Jun 2007 16:08:18 -0000
Local: Thurs, Jun 7 2007 12:08 pm
Subject: Re: Using CSS to hide text
Hey, here we go again!
Read and learn what Project Honeypot is about!
http://www.honeynet.org/

Craig, you really need to open your mind a bit, and stop being so
ridged.

It is an open project, same like lynux, to clean up the internet.

On Jun 8, 1:04 am, cass-hacks wrote:


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cass-hacks  
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 More options Jun 7 2007, 12:35 pm
From: cass-hacks
Date: Thu, 07 Jun 2007 09:35:07 -0700
Local: Thurs, Jun 7 2007 12:35 pm
Subject: Re: Using CSS to hide text
I'm just trying to save you some grief.

"Project Honeypot" and "Honeynet Project" are both registered
trademarks and considering both have law firms attached to their
respective projects, using their registered trademark names is likely
not a good idea.

On Jun 8, 1:08 am, ivb wrote:


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ivb  
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(3 users)  More options Jun 7 2007, 12:42 pm
From: ivb
Date: Thu, 07 Jun 2007 16:42:50 -0000
Local: Thurs, Jun 7 2007 12:42 pm
Subject: Re: Using CSS to hide text
Craig the Website is to get a list of Spaming domains, if the Website
itself falls on that list I am willing to live with it!
You are worng! I searched for project honeypot trademark and found
nothing!

And other people are using the name as well.
Please read.
http://www.lindqvist.com/spam/index.php?ID=1747

On Jun 8, 1:35 am, cass-hacks wrote:


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Phil Payne  
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 More options Jun 7 2007, 1:21 pm
From: Phil Payne
Date: Thu, 07 Jun 2007 10:21:54 -0700
Local: Thurs, Jun 7 2007 1:21 pm
Subject: Re: Using CSS to hide text

> Directly from the ambiguous department of ambiguity.  :-()

Couldn't have put it better.

I'm using CSS to hide text - quite deliberately.

I have a set of XHTML pages that are designed for both screen and
handheld viewing.  The stylesheet uses @media screen and @media
handheld blocks to suppress some headers, copyright statements, etc.,
that are just superfluous on a handheld device.

IMO handheld devices represent the future, and Google would be INSANE
to discriminate against this approach.

I do not have great confidence in their coders, however.


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ivb  
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(2 users)  More options Jun 7 2007, 1:27 pm
From: ivb
Date: Thu, 07 Jun 2007 17:27:45 -0000
Local: Thurs, Jun 7 2007 1:27 pm
Subject: Re: Using CSS to hide text
Sorry Craig the link I gave you is about unspam.
But I searched for Project Honeypot trademark and could not find
anything.
Honeypot is a generic name, so I do not believe it van be registered.
Also will the government let it be registered because of a lot of
controversy associated with the project.

http://www.honeynet.org/ talks about many people and organizations are
setting up honeypots.
So unless I see marka registrada next to Project Honeypot I will use
the name as My or Our Project Honeypot, but I cannot say Unspam
Project Honeypot.

Igor

As you can see, no results found!
http://www.google.com/search?hl=en&safe=off&sa=X&oi=spell&resnum=0&ct...

On Jun 8, 1:42 am, ivb wrote:


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Sebastian  
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 More options Jun 7 2007, 3:04 pm
From: Sebastian
Date: Thu, 07 Jun 2007 19:04:17 -0000
Local: Thurs, Jun 7 2007 3:04 pm
Subject: Re: Using CSS to hide text
Thanks, and thanks for commenting :)
Sebastian

On Jun 7, 4:57 pm, cass-hacks wrote:


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Sam I Am  
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 More options Jun 7 2007, 4:48 pm
From: Sam I Am
Date: Thu, 07 Jun 2007 13:48:57 -0700
Local: Thurs, Jun 7 2007 4:48 pm
Subject: Re: Using CSS to hide text
I kind of assumed ivb was referring to the comment I made here
http://groups.google.com/group/Google_Webmaster_Help-Indexing/browse_...
. Otherwise it's just too sad of course :)

Back to the topic at hand. Whilst I agree with both Sebastian and
Craig and I guess what we've done is fine when you consider what
google is really trying to get rid of, it gets messy imo when google
makes a statement like this and doesn't give some kind of example of
what is ok and what is not ok. If you ever do find yourself on the
wrong side of google, it's tiny little nuances like this that you look
to as possibly having triggered it (assuming of course you are not a
total idiot and have massive quantities of hidden text you don't think
caused it... :) ). You especially look at details like this because
you know how hard it must be for an algo to come in and automatically
detect what is or isn't normal usage of CSS to hide some text on the
page.... let's face it, googlebot makes errors and you want to do
everything possible to minimize the likelihood of this happening to
you.

Then again, I appreciate how difficult it must be for Google to give
an example because someone else is going to come along with another
case that just barely doesn't fit the bill.... it's that margin of
error that googlebot has that concerns me, especially when you can't
check with google if you maybe have an incorrect penalty if it happens
to you.

On Jun 7, 9:04 pm, Sebastian wrote:


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ivb  
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(3 users)  More options Jun 7 2007, 9:42 pm
From: ivb
Date: Fri, 08 Jun 2007 01:42:18 -0000
Local: Thurs, Jun 7 2007 9:42 pm
Subject: Re: Using CSS to hide text
Sam, sorry I diverted your topic a bit, but Craig has a tendency to
hang on every one of my wrods.
I said it as a joke, but its better not to use your own Website when
showing people how good your SEO work is!
It can back fire for you, unless you think your Website design is
perfect?

Igor

On Jun 8, 5:48 am, Sam I Am wrote:


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cass-hacks  
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(1 user)  More options Jun 8 2007, 1:24 am
From: cass-hacks
Date: Thu, 07 Jun 2007 22:24:36 -0700
Local: Fri, Jun 8 2007 1:24 am
Subject: Re: Using CSS to hide text

> it gets messy imo when google
> makes a statement like this and doesn't give some kind of example of
> what is ok and what is not ok.

Exactly!  But then again, if one ignores all the red herring text
about webmasters doing this, that and some other thing, consider only
the following, "If your site is perceived to contain hidden text and
links that are deceptive in intent, , ," one will have all the
understanding one needs.

It is not *how* you do something but more importantly, the *intent*
behind it.  Do something to improve the visitor experience, two thumbs
up, do something to game the search engines, be prepared for the
consequences.

It may look like it could be a tiny nuance but it is in effect the
full meaning and intent of the guideline itself.

Also, it may seem like determining intent is difficult but when you
have all the data Google has to look at, it should not be that hard.
Besides, how hard is it really to look at some code and determine its
intended purpose?  Neither HTML/XHTML, Javascript nor CSS is all that
complicated.

Craig

p.s., ivb, don't flatter yourself. I have an 8 year old Russian
Wolfhound that I have to follow around with a little plastic bag every
time I let him outside.  As ironic as it may seem, guess what his name
is.  ;-)


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ivb  
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(4 users)  More options Jun 8 2007, 1:50 am
From: ivb
Date: Fri, 08 Jun 2007 05:50:33 -0000
Local: Fri, Jun 8 2007 1:50 am
Subject: Re: Using CSS to hide text
His name must be Craig - Amature Webmaster

On Jun 8, 2:24 pm, cass-hacks wrote:


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