The week before last I had the chance to go to SMX Stockholm together with Stefanie, Hessam, Frederik (all from the Dublin office) and Adam (from Mountain View). It was a great little conference and I really enjoyed getting to know some of the people I have read about - hey, I even met someone active here in the groups, "Sam I am". I'd like to share some of the notes that I took home, along with some of the questions that we were asked (and of course their answers).
* One of the better-known speakers said that the basic issues which many sites have (even large and well known sites) are the same ones as eight years ago. I bet the regular posters here will agree - it's mostly about presenting your content in a readable way and building your website so that search engine spiders can discover your pages properly.
* One of the best ways to get good links, I think this has also been mentioned before, is to provide unique and compelling content. How about creating a reference document for your niche?
* The new opportunities that come with Google's "universal search" are fascinating. Adding great images and videos to your site now makes even more sense; not only can it provide a better experience for the visitor when they are on your site, it can now attract them to your site right from the search results.
* When working with dynamic websites, it is important that you don't block crawling (by requiring JavaScript or cookies) and that the site does not have any sections that generate an endless amount of pages (like calendars that go up to the year 2525). One way mentioned to roughly check for crawler issues is to use a tool called "Xenu" to spider a part of the website (Xenu is a freeware tool that is not affiliated with Google, it can be downloaded from http://home.snafu.de/tilman/xenulink.html ).
- - - -
Q: How can I target a few different countries with webmaster tools?
A: You can verify sites on a subdirectory level in webmaster tools. To target multiple countries, you only need to create the appropriate subdirectories, verify them and then adjust the geotargeting setting for each subdirectory. Keep in mind that it can take some time to take effect.
- -
Q: Can I override the country-specific top level domain with webmaster tools?
A: No. Domains with country-specific top level domains cannot change their geotargeting with webmaster tools.
- -
Q: How should I use sitemaps? I've heard that they are only useful when your site can't be crawled.
A: Up-to-date and well maintained sitemap files can help our crawlers to find your new and updated pages much quicker than if we have to re- crawl your site to find them. While the use of sitemaps does not have an affect on ranking, not having a page indexed will almost certainly result in it not ranking at all :-). Having a sitemap file will not harm the crawling or indexing of your site.
- -
Q: It is really important to add "rel=nofollow" to links in my footer that point to common (but unimportant) pages like my copyright notice?
A: No, modifying links within your site like that is not necessary. The Googlebot already does a good job of recognizing such pages and treats them accordingly.
- -
Q: Some people hot-link images from my site. I don't mind since I have my URL visible in the pictures. Can that present a problem for Google? Is a hot-linked image counted the same as a link?
A: Hot-linked images do not present any problems to us with regards to web-search. However, they also do not count like a normal link. If sharing images from your site is allowed, you might want to make it easy for visitors to re-use the image while at the same time linking back to the original page on your site. You could do that by providing the user with the appropriate code.
- - -
I hope you enjoy this kind of trip report as much as I enjoyed going to Stockholm (it's a lovely city, I should have stayed longer). I'm looking forward to your feedback!
> Q: Can I override the country-specific top level domain with webmaster > tools?
> A: No. Domains with country-specific top level domains cannot change > their geotargeting with webmaster tools.
> - -
This one REALLY annoys me, John. I was forced to drop a .com address (check it out) a couple of years back and go to .co.uk because I simply wasn't getting any presence at all in searches fromm UK IP addresses. Half my business is geolocated - but a _LOT_ isn't. I cannot regain control of the .com because the rapacious swines who picked it up now demand ludicrous sums for it.
What I'd like to do is retain a single domain and then geolocate subdirectories to different geographies. All honest and above board. You seem to be forcing me to register more domains to get this functionality.
I changed to .co.uk _because_ of Google. It's perverse now to be smacked in the mouth for it.
Thanks for the post, sounds like the conference was fun.
Afraid I'm still confused on the issue of the new geolocation tool. To date, I have tried to add two sites, from different logins and in both cases, have been met with a page that does not work, as shown in a previous screenshot. I have equally had a few emails confirming the same experience for others in the UK. There is probably a rational explanation I am missing but only two thoughts immediately occur:
The tool is disabled if the site is already registered with Google Business. The tool doesn't work for all domains, as in your helpful statement:
"No. Domains with country-specific top level domains cannot change their geotargeting with webmaster tools. "
Although If that is the case, I am unsure how to apply the wording in Webmaster Tools:
"or it may target only those users who reside within a very small geographic area within that country."
Whatever this tool is, the only confirmed users I've spoken to were just linked on to the normal Google Business sign up and asked to wait for their postcard, or phone call. If the additional tool means you are essentially taking more notice of this entry, to aid site owners and provide better local search, that's great for now and highly relevant to the future.
If you are able to provide any further clarity on who the tool should be available to, that will help avoid misconceptions of there being an error in the tool itself.
> The week before last I had the chance to go to SMX Stockholm together > with Stefanie, Hessam, Frederik (all from the Dublin office) and Adam > (from Mountain View). It was a great little conference and I really > enjoyed getting to know some of the people I have read about - hey, I > even met someone active here in the groups, "Sam I am". I'd like to > share some of the notes that I took home, along with some of the > questions that we were asked (and of course their answers).
> * One of the better-known speakers said that the basic issues which > many sites have (even large and well known sites) are the same ones as > eight years ago. I bet the regular posters here will agree - it's > mostly about presenting your content in a readable way and building > your website so that search engine spiders can discover your pages > properly.
> * One of the best ways to get good links, I think this has also been > mentioned before, is to provide unique and compelling content. How > about creating a reference document for your niche?
> * The new opportunities that come with Google's "universal search" are > fascinating. Adding great images and videos to your site now makes > even more sense; not only can it provide a better experience for the > visitor when they are on your site, it can now attract them to your > site right from the search results.
> * When working with dynamic websites, it is important that you don't > block crawling (by requiring JavaScript or cookies) and that the site > does not have any sections that generate an endless amount of pages > (like calendars that go up to the year 2525). One way mentioned to > roughly check for crawler issues is to use a tool called "Xenu" to > spider a part of the website (Xenu is a freeware tool that is not > affiliated with Google, it can be downloaded fromhttp://home.snafu.de/tilman/xenulink.html > ).
> - - - -
> Q: How can I target a few different countries with webmaster tools?
> A: You can verify sites on a subdirectory level in webmaster tools. To > target multiple countries, you only need to create the appropriate > subdirectories, verify them and then adjust the geotargeting setting > for each subdirectory. Keep in mind that it can take some time to take > effect.
> - -
> Q: Can I override the country-specific top level domain with webmaster > tools?
> A: No. Domains with country-specific top level domains cannot change > their geotargeting with webmaster tools.
> - -
> Q: How should I use sitemaps? I've heard that they are only useful > when your site can't be crawled.
> A: Up-to-date and well maintained sitemap files can help our crawlers > to find your new and updated pages much quicker than if we have to re- > crawl your site to find them. While the use of sitemaps does not have > an affect on ranking, not having a page indexed will almost certainly > result in it not ranking at all :-). Having a sitemap file will not > harm the crawling or indexing of your site.
> - -
> Q: It is really important to add "rel=nofollow" to links in my footer > that point to common (but unimportant) pages like my copyright notice?
> A: No, modifying links within your site like that is not necessary. > The Googlebot already does a good job of recognizing such pages and > treats them accordingly.
> - -
> Q: Some people hot-link images from my site. I don't mind since I have > my URL visible in the pictures. Can that present a problem for Google? > Is a hot-linked image counted the same as a link?
> A: Hot-linked images do not present any problems to us with regards to > web-search. However, they also do not count like a normal link. If > sharing images from your site is allowed, you might want to make it > easy for visitors to re-use the image while at the same time linking > back to the original page on your site. You could do that by providing > the user with the appropriate code.
> - - -
> I hope you enjoy this kind of trip report as much as I enjoyed going > to Stockholm (it's a lovely city, I should have stayed longer). I'm > looking forward to your feedback!
> I even met someone active here in the groups, "Sam I am".
Cool!
> Q: How can I target a few different countries with webmaster tools?
> A: You can verify sites on a subdirectory level in webmaster tools. To > target multiple countries, you only need to create the appropriate > subdirectories, verify them and then adjust the geotargeting setting > for each subdirectory. Keep in mind that it can take some time to take > effect.
> Q: It is really important to add "rel=nofollow" to links in my footer > that point to common (but unimportant) pages like my copyright notice?
> A: No, modifying links within your site like that is not necessary. > The Googlebot already does a good job of recognizing such pages and > treats them accordingly.
What does "treats them accordingly" mean?
> I hope you enjoy this kind of trip report as much as I enjoyed going > to Stockholm (it's a lovely city, I should have stayed longer). I'm > looking forward to your feedback!
"It is really important to add "rel=nofollow" to links in my footer that point to common (but unimportant) pages like my copyright notice?"
Does what you say only apply to the footer? How about repetitive in content links? Like for instance, on my product site I like to encourage people to "Talk to Aaron", if I link from all over the place to my contact page shouldn't I nofollow it?
> > I even met someone active here in the groups, "Sam I am".
> Cool!
> > Q: How can I target a few different countries with webmaster tools?
> > A: You can verify sites on a subdirectory level in webmaster tools. To > > target multiple countries, you only need to create the appropriate > > subdirectories, verify them and then adjust the geotargeting setting > > for each subdirectory. Keep in mind that it can take some time to take > > effect.
> > Q: It is really important to add "rel=nofollow" to links in my footer > > that point to common (but unimportant) pages like my copyright notice?
> > A: No, modifying links within your site like that is not necessary. > > The Googlebot already does a good job of recognizing such pages and > > treats them accordingly.
> What does "treats them accordingly" mean?
> > I hope you enjoy this kind of trip report as much as I enjoyed going > > to Stockholm (it's a lovely city, I should have stayed longer). I'm > > looking forward to your feedback!
> "It is really important to add "rel=nofollow" to links in my footer > that point to common (but unimportant) pages like my copyright > notice?"
> Does what you say only apply to the footer? How about repetitive in > content links? Like for instance, on my product site I like to > encourage people to "Talk to Aaron", if I link from all over the place > to my contact page shouldn't I nofollow it?
> Please expand upon your answer John...
> and thanks! :)
> On Nov 12, 9:32 pm, cass-hacks wrote:
> > Nice! :-)
> > > I even met someone active here in the groups, "Sam I am".
> > Cool!
> > > Q: How can I target a few different countries with webmaster tools?
> > > A: You can verify sites on a subdirectory level in webmaster tools. To > > > target multiple countries, you only need to create the appropriate > > > subdirectories, verify them and then adjust the geotargeting setting > > > for each subdirectory. Keep in mind that it can take some time to take > > > effect.
> > > Q: It is really important to add "rel=nofollow" to links in my footer > > > that point to common (but unimportant) pages like my copyright notice?
> > > A: No, modifying links within your site like that is not necessary. > > > The Googlebot already does a good job of recognizing such pages and > > > treats them accordingly.
> > What does "treats them accordingly" mean?
> > > I hope you enjoy this kind of trip report as much as I enjoyed going > > > to Stockholm (it's a lovely city, I should have stayed longer). I'm > > > looking forward to your feedback!
> our website iswww.nwmi.com.au > nwmi stands for Norwest Medical Imaging, when I do google search for > Norwest Medical Imaging and select Australian pages. my website comes > somewhere along 8th line on the search page. with the link called > http://qwiklizard.com when you click on Norwest Medical Imaging it > takes you to www.verio.com > can you please help us it looks very unprofessional to our business. > Thank you for your help!!! > Cheers > Patrick
> The week before last I had the chance to go to SMX Stockholm together > with Stefanie, Hessam, Frederik (all from the Dublin office) and Adam > (from Mountain View). It was a great little conference and I really > enjoyed getting to know some of the people I have read about - hey, I > even met someone active here in the groups, "Sam I am". I'd like to > share some of the notes that I took home, along with some of the > questions that we were asked (and of course their answers).
> * One of the better-known speakers said that the basic issues which > many sites have (even large and well known sites) are the same ones as > eight years ago. I bet the regular posters here will agree - it's > mostly about presenting your content in a readable way and building > your website so that search engine spiders can discover your pages > properly.
> * One of the best ways to get good links, I think this has also been > mentioned before, is to provide unique and compelling content. How > about creating a reference document for your niche?
> * The new opportunities that come with Google's "universal search" are > fascinating. Adding great images and videos to your site now makes > even more sense; not only can it provide a better experience for the > visitor when they are on your site, it can now attract them to your > site right from the search results.
> * When working with dynamic websites, it is important that you don't > block crawling (by requiring JavaScript or cookies) and that the site > does not have any sections that generate an endless amount of pages > (like calendars that go up to the year 2525). One way mentioned to > roughly check for crawler issues is to use a tool called "Xenu" to > spider a part of the website (Xenu is a freeware tool that is not > affiliated with Google, it can be downloaded fromhttp://home.snafu.de/tilman/xenulink.html > ).
> - - - -
> Q: How can I target a few different countries with webmaster tools?
> A: You can verify sites on a subdirectory level in webmaster tools. To > target multiple countries, you only need to create the appropriate > subdirectories, verify them and then adjust the geotargeting setting > for each subdirectory. Keep in mind that it can take some time to take > effect.
> - -
> Q: Can I override the country-specific top level domain with webmaster > tools?
> A: No. Domains with country-specific top level domains cannot change > their geotargeting with webmaster tools.
> - -
> Q: How should I use sitemaps? I've heard that they are only useful > when your site can't be crawled.
> A: Up-to-date and well maintained sitemap files can help our crawlers > to find your new and updated pages much quicker than if we have to re- > crawl your site to find them. While the use of sitemaps does not have > an affect on ranking, not having a page indexed will almost certainly > result in it not ranking at all :-). Having a sitemap file will not > harm the crawling or indexing of your site.
> - -
> Q: It is really important to add "rel=nofollow" to links in my footer > that point to common (but unimportant) pages like my copyright notice?
> A: No, modifying links within your site like that is not necessary. > The Googlebot already does a good job of recognizing such pages and > treats them accordingly.
> - -
> Q: Some people hot-link images from my site. I don't mind since I have > my URL visible in the pictures. Can that present a problem for Google? > Is a hot-linked image counted the same as a link?
> A: Hot-linked images do not present any problems to us with regards to > web-search. However, they also do not count like a normal link. If > sharing images from your site is allowed, you might want to make it > easy for visitors to re-use the image while at the same time linking > back to the original page on your site. You could do that by providing > the user with the appropriate code.
> - - -
> I hope you enjoy this kind of trip report as much as I enjoyed going > to Stockholm (it's a lovely city, I should have stayed longer). I'm > looking forward to your feedback!
> The week before last I had the chance to go to SMX Stockholm together > with Stefanie, Hessam, Frederik (all from the Dublin office) and Adam > (from Mountain View). It was a great little conference and I really > enjoyed getting to know some of the people I have read about - hey, I > even met someone active here in the groups, "Sam I am". I'd like to > share some of the notes that I took home, along with some of the > questions that we were asked (and of course their answers).
> * One of the better-known speakers said that the basic issues which > many sites have (even large and well known sites) are the same ones as > eight years ago. I bet the regular posters here will agree - it's > mostly about presenting your content in a readable way and building > your website so that search engine spiders can discover your pages > properly.
> * One of the best ways to get good links, I think this has also been > mentioned before, is to provide unique and compelling content. How > about creating a reference document for your niche?
> * The new opportunities that come with Google's "universal search" are > fascinating. Adding great images and videos to your site now makes > even more sense; not only can it provide a better experience for the > visitor when they are on your site, it can now attract them to your > site right from the search results.
> * When working with dynamic websites, it is important that you don't > block crawling (by requiring JavaScript or cookies) and that the site > does not have any sections that generate an endless amount of pages > (like calendars that go up to the year 2525). One way mentioned to > roughly check for crawler issues is to use a tool called "Xenu" to > spider a part of the website (Xenu is a freeware tool that is not > affiliated with Google, it can be downloaded fromhttp://home.snafu.de/tilman/xenulink.html > ).
> - - - -
> Q: How can I target a few different countries with webmaster tools?
> A: You can verify sites on a subdirectory level in webmaster tools. To > target multiple countries, you only need to create the appropriate > subdirectories, verify them and then adjust the geotargeting setting > for each subdirectory. Keep in mind that it can take some time to take > effect.
> - -
> Q: Can I override the country-specific top level domain with webmaster > tools?
> A: No. Domains with country-specific top level domains cannot change > their geotargeting with webmaster tools.
> - -
> Q: How should I use sitemaps? I've heard that they are only useful > when your site can't be crawled.
> A: Up-to-date and well maintained sitemap files can help our crawlers > to find your new and updated pages much quicker than if we have to re- > crawl your site to find them. While the use of sitemaps does not have > an affect on ranking, not having a page indexed will almost certainly > result in it not ranking at all :-). Having a sitemap file will not > harm the crawling or indexing of your site.
> - -
> Q: It is really important to add "rel=nofollow" to links in my footer > that point to common (but unimportant) pages like my copyright notice?
> A: No, modifying links within your site like that is not necessary. > The Googlebot already does a good job of recognizing such pages and > treats them accordingly.
> - -
> Q: Some people hot-link images from my site. I don't mind since I have > my URL visible in the pictures. Can that present a problem for Google? > Is a hot-linked image counted the same as a link?
> A: Hot-linked images do not present any problems to us with regards to > web-search. However, they also do not count like a normal link. If > sharing images from your site is allowed, you might want to make it > easy for visitors to re-use the image while at the same time linking > back to the original page on your site. You could do that by providing > the user with the appropriate code.
> - - -
> I hope you enjoy this kind of trip report as much as I enjoyed going > to Stockholm (it's a lovely city, I should have stayed longer). I'm > looking forward to your feedback!
> > The week before last I had the chance to go to SMX Stockholm together > > with Stefanie, Hessam, Frederik (all from the Dublin office) and Adam > > (from Mountain View). It was a great little conference and I really > > enjoyed getting to know some of the people I have read about - hey, I > > even met someone active here in the groups, "Sam I am". I'd like to > > share some of the notes that I took home, along with some of the > > questions that we were asked (and of course their answers).
> > * One of the better-known speakers said that the basic issues which > > many sites have (even large and well known sites) are the same ones as > > eight years ago. I bet the regular posters here will agree - it's > > mostly about presenting your content in a readable way and building > > your website so that search engine spiders can discover your pages > > properly.
> > * One of the best ways to get good links, I think this has also been > > mentioned before, is to provide unique and compelling content. How > > about creating a reference document for your niche?
> > * The new opportunities that come with Google's "universal search" are > > fascinating. Adding great images and videos to your site now makes > > even more sense; not only can it provide a better experience for the > > visitor when they are on your site, it can now attract them to your > > site right from the search results.
> > * When working with dynamic websites, it is important that you don't > > block crawling (by requiring JavaScript or cookies) and that the site > > does not have any sections that generate an endless amount of pages > > (like calendars that go up to the year 2525). One way mentioned to > > roughly check for crawler issues is to use a tool called "Xenu" to > > spider a part of the website (Xenu is a freeware tool that is not > > affiliated with Google, it can be downloaded fromhttp://home.snafu.de/tilman/xenulink.html > > ).
> > - - - -
> > Q: How can I target a few different countries with webmaster tools?
> > A: You can verify sites on a subdirectory level in webmaster tools. To > > target multiple countries, you only need to create the appropriate > > subdirectories, verify them and then adjust the geotargeting setting > > for each subdirectory. Keep in mind that it can take some time to take > > effect.
> > - -
> > Q: Can I override the country-specific top level domain with webmaster > > tools?
> > A: No. Domains with country-specific top level domains cannot change > > their geotargeting with webmaster tools.
> > - -
> > Q: How should I use sitemaps? I've heard that they are only useful > > when your site can't be crawled.
> > A: Up-to-date and well maintained sitemap files can help our crawlers > > to find your new and updated pages much quicker than if we have to re- > > crawl your site to find them. While the use of sitemaps does not have > > an affect on ranking, not having a page indexed will almost certainly > > result in it not ranking at all :-). Having a sitemap file will not > > harm the crawling or indexing of your site.
> > - -
> > Q: It is really important to add "rel=nofollow" to links in my footer > > that point to common (but unimportant) pages like my copyright notice?
> > A: No, modifying links within your site like that is not necessary. > > The Googlebot already does a good job of recognizing such pages and > > treats them accordingly.
> > - -
> > Q: Some people hot-link images from my site. I don't mind since I have > > my URL visible in the pictures. Can that present a problem for Google? > > Is a hot-linked image counted the same as a link?
> > A: Hot-linked images do not present any problems to us with regards to > > web-search. However, they also do not count like a normal link. If > > sharing images from your site is allowed, you might want to make it > > easy for visitors to re-use the image while at the same time linking > > back to the original page on your site. You could do that by providing > > the user with the appropriate code.
> > - - -
> > I hope you enjoy this kind of trip report as much as I enjoyed going > > to Stockholm (it's a lovely city, I should have stayed longer). I'm > > looking forward to your feedback!
> Q: It is really important to add "rel=nofollow" to links in my footer > that point to common (but unimportant) pages like my copyright notice?
> A: No, modifying links within your site like that is not necessary. > The Googlebot already does a good job of recognizing such pages and > treats them accordingly.
What about cross-domain footer links to other properties in a family of companies/websites? Does Googlebot automatically depreciate all footer links? If a site wants to link to it's siblings in the footer, but doesn't want to link bomb those sites, what is the best practice?
Thanks for the summary; it was great, although, like Craig, I'd like to know whether subdirectory means just that, or whether it means subdomain?
Same goes for 'treats them accordingly', although i've had my suspicions for a while about pages with names like 'Privacy Policy' or 'Terms & Conditions'...
I have found google Cached our web(www.nwmi.com.au) as www.qwiklizard.com content. can we delete the cache? this happens when we do the search
for "norwest medical imaging" in google.com.au
> > our website iswww.nwmi.com.au > > nwmi stands for Norwest Medical Imaging, when I do google search for
> > Norwest Medical Imaging and select Australian pages. my website comes
> > somewhere along 8th line on the search page. with the link called
> >http://qwiklizard.comwhen you click on Norwest Medical Imaging it
> > takes you towww.verio.com > > can you please help us it looks very unprofessional to our business.
> > Thank you for your help!!!
> > Cheers
> > Patrick
> On Nov 13, 8:58 am, JohnMu wrote:
> > Hi everyone!
> > The week before last I had the chance to go to SMX Stockholm together
> > with Stefanie, Hessam, Frederik (all from the Dublin office) and Adam
> > (from Mountain View). It was a great little conference and I really
> > enjoyed getting to know some of the people I have read about - hey, I
> > even met someone active here in the groups, "Sam I am". I'd like to
> > share some of the notes that I took home, along with some of the
> > questions that we were asked (and of course their answers).
> > * One of the better-known speakers said that the basic issues which
> > many sites have (even large and well known sites) are the same ones as
> > eight years ago. I bet the regular posters here will agree - it's
> > mostly about presenting your content in a readable way and building
> > your website so that search engine spiders can discover your pages
> > properly.
> > * One of the best ways to get good links, I think this has also been
> > mentioned before, is to provide unique and compelling content. How
> > about creating a reference document for your niche?
> > * The new opportunities that come with Google's "universal search" are
> > fascinating. Adding great images and videos to your site now makes
> > even more sense; not only can it provide a better experience for the
> > visitor when they are on your site, it can now attract them to your
> > site right from the search results.
> > * When working with dynamic websites, it is important that you don't
> > block crawling (by requiring JavaScript or cookies) and that the site
> > does not have any sections that generate an endless amount of pages
> > (like calendars that go up to the year 2525). One way mentioned to
> > roughly check for crawler issues is to use a tool called "Xenu" to
> > spider a part of the website (Xenu is a freeware tool that is not
> > affiliated with Google, it can be downloaded fromhttp://home.snafu.de/tilman/xenulink.html > > ).
> > - - - -
> > Q: How can I target a few different countries with webmaster tools?
> > A: You can verify sites on a subdirectory level in webmaster tools. To
> > target multiple countries, you only need to create the appropriate
> > subdirectories, verify them and then adjust the geotargeting setting
> > for each subdirectory. Keep in mind that it can take some time to take
> > effect.
> > - -
> > Q: Can I override the country-specific top level domain with webmaster
> > tools?
> > A: No. Domains with country-specific top level domains cannot change
> > their geotargeting with webmaster tools.
> > - -
> > Q: How should I use sitemaps? I've heard that they are only useful
> > when your site can't be crawled.
> > A: Up-to-date and well maintained sitemap files can help our crawlers
> > to find your new and updated pages much quicker than if we have to re-
> > crawl your site to find them. While the use of sitemaps does not have
> > an affect on ranking, not having a page indexed will almost certainly
> > result in it not ranking at all :-). Having a sitemap file will not
> > harm the crawling or indexing of your site.
> > - -
> > Q: It is really important to add "rel=nofollow" to links in my footer
> > that point to common (but unimportant) pages like my copyright notice?
> > A: No, modifying links within your site like that is not necessary.
> > The Googlebot already does a good job of recognizing such pages and
> > treats them accordingly.
> > - -
> > Q: Some people hot-link images from my site. I don't mind since I have
> > my URL visible in the pictures. Can that present a problem for Google?
> > Is a hot-linked image counted the same as a link?
> > A: Hot-linked images do not present any problems to us with regards to
> > web-search. However, they also do not count like a normal link. If
> > sharing images from your site is allowed, you might want to make it
> > easy for visitors to re-use the image while at the same time linking
> > back to the original page on your site. You could do that by providing
> > the user with the appropriate code.
> > - - -
> > I hope you enjoy this kind of trip report as much as I enjoyed going
> > to Stockholm (it's a lovely city, I should have stayed longer). I'm
> > looking forward to your feedback!
You can add and verify subdirs and treat them as separate sites in
Webmaster tools. I do this for microsites. Some features are disabled
if you don't verify at the root level tho, like "crawl stats" and "set
crawl rate". I also feel like it took a lot longer for some of the
basic data to be reported... but that could just be my sites.
Obviously you can create subdomains and verify those as well as
separate sites.
> Thanks for the summary; it was great, although, like Craig, I'd like
> to know whether subdirectory means just that, or whether it means
> subdomain?
> Same goes for 'treats them accordingly', although i've had my
> suspicions for a while about pages with names like 'Privacy Policy' or
> 'Terms & Conditions'...
Google is not going to delete the cache and probably not even going to
respond to your post. So to save this thread from your re-spamming
again, I'll try to help you.
First, your real site is not even indexed in Google or Yahoo, so read
the FAQs for the group and create a Webmaster tools account and get
your site crawled and indexed. The cache will fall off eventually when
the quicklizard site is recrawled and the content is no longer there,
but your site won't replace it unless you get indexed!
> I have found google Cached our web(www.nwmi.com.au) aswww.qwiklizard.com > content. can we delete the cache? this happens when we do the search
> for "norwest medical imaging" in google.com.au
> can you help us.
> Thanks
> Patrick
> On Nov 14, 6:50 pm, Paton wrote:
> > Hi Google Team,
> > -
> > > our website iswww.nwmi.com.au > > > nwmi stands for Norwest Medical Imaging, when I do google search for
> > > Norwest Medical Imaging and select Australian pages. my website comes
> > > somewhere along 8th line on the search page. with the link called
> > >http://qwiklizard.comwhenyou click on Norwest Medical Imaging it
> > > takes you towww.verio.com > > > can you please help us it looks very unprofessional to our business.
> > > Thank you for your help!!!
> > > Cheers
> > > Patrick
> > On Nov 13, 8:58 am, JohnMu wrote:
> > > Hi everyone!
> > > The week before last I had the chance to go to SMX Stockholm together
> > > with Stefanie, Hessam, Frederik (all from the Dublin office) and Adam
> > > (from Mountain View). It was a great little conference and I really
> > > enjoyed getting to know some of the people I have read about - hey, I
> > > even met someone active here in the groups, "Sam I am". I'd like to
> > > share some of the notes that I took home, along with some of the
> > > questions that we were asked (and of course their answers).
> > > * One of the better-known speakers said that the basic issues which
> > > many sites have (even large and well known sites) are the same ones as
> > > eight years ago. I bet the regular posters here will agree - it's
> > > mostly about presenting your content in a readable way and building
> > > your website so that search engine spiders can discover your pages
> > > properly.
> > > * One of the best ways to get good links, I think this has also been
> > > mentioned before, is to provide unique and compelling content. How
> > > about creating a reference document for your niche?
> > > * The new opportunities that come with Google's "universal search" are
> > > fascinating. Adding great images and videos to your site now makes
> > > even more sense; not only can it provide a better experience for the
> > > visitor when they are on your site, it can now attract them to your
> > > site right from the search results.
> > > * When working with dynamic websites, it is important that you don't
> > > block crawling (by requiring JavaScript or cookies) and that the site
> > > does not have any sections that generate an endless amount of pages
> > > (like calendars that go up to the year 2525). One way mentioned to
> > > roughly check for crawler issues is to use a tool called "Xenu" to
> > > spider a part of the website (Xenu is a freeware tool that is not
> > > affiliated with Google, it can be downloaded fromhttp://home.snafu.de/tilman/xenulink.html > > > ).
> > > - - - -
> > > Q: How can I target a few different countries with webmaster tools?
> > > A: You can verify sites on a subdirectory level in webmaster tools. To
> > > target multiple countries, you only need to create the appropriate
> > > subdirectories, verify them and then adjust the geotargeting setting
> > > for each subdirectory. Keep in mind that it can take some time to take
> > > effect.
> > > - -
> > > Q: Can I override the country-specific top level domain with webmaster
> > > tools?
> > > A: No. Domains with country-specific top level domains cannot change
> > > their geotargeting with webmaster tools.
> > > - -
> > > Q: How should I use sitemaps? I've heard that they are only useful
> > > when your site can't be crawled.
> > > A: Up-to-date and well maintained sitemap files can help our crawlers
> > > to find your new and updated pages much quicker than if we have to re-
> > > crawl your site to find them. While the use of sitemaps does not have
> > > an affect on ranking, not having a page indexed will almost certainly
> > > result in it not ranking at all :-). Having a sitemap file will not
> > > harm the crawling or indexing of your site.
> > > - -
> > > Q: It is really important to add "rel=nofollow" to links in my footer
> > > that point to common (but unimportant) pages like my copyright notice?
> > > A: No, modifying links within your site like that is not necessary.
> > > The Googlebot already does a good job of recognizing such pages and
> > > treats them accordingly.
> > > - -
> > > Q: Some people hot-link images from my site. I don't mind since I have
> > > my URL visible in the pictures. Can that present a problem for Google?
> > > Is a hot-linked image counted the same as a link?
> > > A: Hot-linked images do not present any problems to us with regards to
> > > web-search. However, they also do not count like a normal link. If
> > > sharing images from your site is allowed, you might want to make it
> > > easy for visitors to re-use the image while at the same time linking
> > > back to the original page on your site. You could do that by providing
> > > the user with the appropriate code.
> > > - - -
> > > I hope you enjoy this kind of trip report as much as I enjoyed going
> > > to Stockholm (it's a lovely city, I should have stayed longer). I'm
> > > looking forward to your feedback!
I'm glad you all like the conference notes! I'm looking forward to
what the other guys bring home from the bigger conferences coming up.
@Phil Payne and Chibcha: At the moment we do not have immediate plans
to extend geotargeting to country-specific top level domains. We're
going to see how it goes with the generic ones first and then take it
from there.
@Craig: Geotargeting subdomains was possible before - you just host
the server in the appropriate country. Subdirectories (as in
http://www.example.com/subdirectory/page.htm ) can only have
geotargeting through our webmaster tools.
@All: With "links in my footer" I meant just about any links and
content on sections of your pages which appear to be there for
completeness, and not to provide value unique to the page that is
shown. That can include footers, headers, sidebars and even text boxes
within your main content. You generally do not have to worry about
marking these items in any special way (like using rel="nofollow" on
the links), we try to see the bigger picture and send users to pages
within your site that provide the most value for their particular
search query. That said, if you do have pages which you do not want to
show up at all in the search results, you can use the "noindex" robots
meta-tag and add rel="nofollow" to the links pointing to them.
In general, you should either let a page have a natural linking
structure or completely block it from being indexed - the middle
ground will not always behave the way you would want. We use so many
different factors in crawling, indexing and ranking and they depend to
a part on you having a natural website in order to value your content
accordingly.
"At the moment we do not have immediate plans to extend geotargeting
to country-specific top level domains."
Do you think a line or two near the tool, or at least in the FAQs, to
confirm this may help. Would save anyone wasting their time.
"We use so many different factors in crawling, indexing and ranking
and they depend to a part on you having a natural website in order to
value your content accordingly."
> I'm glad you all like the conference notes! I'm looking forward to
> what the other guys bring home from the bigger conferences coming up.
> @Phil Payne and Chibcha: At the moment we do not have immediate plans
> to extend geotargeting to country-specific top level domains. We're
> going to see how it goes with the generic ones first and then take it
> from there.
> @Craig: Geotargeting subdomains was possible before - you just host
> the server in the appropriate country. Subdirectories (as inhttp://www.example.com/subdirectory/page.htm) can only have
> geotargeting through our webmaster tools.
> @All: With "links in my footer" I meant just about any links and
> content on sections of your pages which appear to be there for
> completeness, and not to provide value unique to the page that is
> shown. That can include footers, headers, sidebars and even text boxes
> within your main content. You generally do not have to worry about
> marking these items in any special way (like using rel="nofollow" on
> the links), we try to see the bigger picture and send users to pages
> within your site that provide the most value for their particular
> search query. That said, if you do have pages which you do not want to
> show up at all in the search results, you can use the "noindex" robots
> meta-tag and add rel="nofollow" to the links pointing to them.
> In general, you should either let a page have a natural linking
> structure or completely block it from being indexed - the middle
> ground will not always behave the way you would want. We use so many
> different factors in crawling, indexing and ranking and they depend to
> a part on you having a natural website in order to value your content
> accordingly.
Hmmm... not too long ago Matt Cutts was extolling the virtue of
NOFOLLOWing links to privacy policy etc. He also mentioned that
NOFOLLOW was a relevant device for channelling PR to areas of your
site that you deem more important than others. I'm referencing the
Eric Enge interview.
> In general, you should either let a page have a natural linking
> structure or completely block it from being indexed - the middle
> ground will not always behave the way you would want. We use so many
> different factors in crawling, indexing and ranking and they depend to
> a part on you having a natural website in order to value your content
> accordingly.
