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Gates  
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 More options Jan 16 2008, 3:42 pm
From: Gates
Date: Wed, 16 Jan 2008 12:42:46 -0800 (PST)
Local: Wed, Jan 16 2008 3:42 pm
Subject: Webmaster Tools Telling Me I have short meta discriptions
Google webmaster tools is stating that my index page has a short meta
description.  I have checked this intensively with multiple tools and
there is nothing wrong with my meta tags.  Why is Googlebot reporting
this as an error.

Thanks
-D-


 
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Reid Google employee  
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 More options Jan 17 2008, 5:12 pm
From: Reid
Date: Thu, 17 Jan 2008 14:12:23 -0800 (PST)
Local: Thurs, Jan 17 2008 5:12 pm
Subject: Re: Webmaster Tools Telling Me I have short meta discriptions
Hi Gates!

Thanks for posting.  I'm pleased to hear you're making use of the
Content Analysis tool in the Webmaster Tools console.  As you can see,
it will display duplicate, long, and short meta descriptions for your
site.  This data is meant to be an easy way for you to discover what
Google sees on your site, rather than telling you that your tags are
wrong.  When writing meta descriptions, we encourage webmasters to
think about content and quality of their tags - if your description is
short and sweet, then great!  There's no need to lengthen it.

If you're interested, Raj from the Snippets Team has written a post to
our Google Webmaster Central blog, which offers some further tips on
improving your snippets:
http://googlewebmastercentral.blogspot.com/2007/09/improve-snippets-w...

Hope that helps!
- Reid

On Jan 16, 12:42 pm, Gates wrote:


 
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Phil Payne  
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 More options Jan 17 2008, 5:35 pm
From: Phil Payne
Date: Thu, 17 Jan 2008 14:35:55 -0800 (PST)
Local: Thurs, Jan 17 2008 5:35 pm
Subject: Re: Webmaster Tools Telling Me I have short meta discriptions

> If you're interested, Raj from the Snippets Team has written a post to
> our Google Webmaster Central blog, which offers some further tips on
> improving your snippets:

http://googlewebmastercentral.blogspot.com/2007/09/improve-snippets-w...

Actually signed by Maile.

Anyway, I found two statements interesting:

1) "Using identical or similar descriptions on every page of a site
isn't very helpful when individual pages appear in the web results."

That implies strongly that such duplication is detected (a.k.a.
checked for) in some sort of offline process so that this datum is
available durig SERPs assembly.

2) "The meta description doesn't just have to be in sentence
format; ..."

Hasn't been said with such clarity before.  My definition of a
sentence - in English - is "begins with a capital letter and ends with
a full stop."

Full stops in meta descriptions - tip of the year?

And I think that piece is perhaps a little outdated.  I believe I've
seen a GREAT improvement in the quality of snippets that Google
generates out of page text.  I've deliberately shortened a few meta
descriptions and the results have so far been very good..


 
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Gates  
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 More options Jan 17 2008, 6:26 pm
From: Gates
Date: Thu, 17 Jan 2008 15:26:21 -0800 (PST)
Local: Thurs, Jan 17 2008 6:26 pm
Subject: Re: Webmaster Tools Telling Me I have short meta discriptions
I am using this site to determine my meta tag relevance:

www DT seocentro DT com/tools/search-engines/metatag-analyzer.html

It says my meta tags are well formed.  Google is displaying only
partial content of the tag and saying it is short.  I am just trying
to understand why the Google tool is reporting inaccurate data about
my site.

-G-

On Jan 17, 4:35 pm, Phil Payne wrote:


 
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Chris Gunn  
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 More options Jan 18 2008, 10:03 pm
From: Chris Gunn
Date: Fri, 18 Jan 2008 19:03:40 -0800 (PST)
Local: Fri, Jan 18 2008 10:03 pm
Subject: Re: Webmaster Tools Telling Me I have short meta discriptions
On Jan 16, 1:42 pm, Gates wrote:

> Google webmaster tools is stating that my index page has a short meta
> description.  I have checked this intensively with multiple tools and
> there is nothing wrong with my meta tags.  Why is Googlebot reporting
> this as an error.

Howdy,

It's not an "error" or a problem and the wording on that page needs to
be expanded to make the intent clearer.  It is only a number the
programmer picked and the script has no idea what the Meta tags
actually say or if they match the web page.

Really good technical writers are hard to find these days.  We all had
to change to other ocupations about fifteen years ago.  However, the
skills come in handy as a web designer and programmer.

Chris


 
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Phil Payne  
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 More options Jan 19 2008, 5:02 am
From: Phil Payne
Date: Sat, 19 Jan 2008 02:02:07 -0800 (PST)
Local: Sat, Jan 19 2008 5:02 am
Subject: Re: Webmaster Tools Telling Me I have short meta discriptions

> It says my meta tags are well formed.  Google is displaying only
> partial content of the tag and saying it is short.  I am just trying
> to understand why the Google tool is reporting inaccurate data about
> my site.

Without the URI, no one can tell.

 
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wreilly  
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 More options Jan 19 2008, 5:37 am
From: wreilly
Date: Sat, 19 Jan 2008 02:37:44 -0800 (PST)
Local: Sat, Jan 19 2008 5:37 am
Subject: Re: Webmaster Tools Telling Me I have short meta discriptions
Hi Reid,

It clearly states that Google considers these "issues" problems. If
they are not then this needs to be restated.

"We've noticed some issues [b]that may make it difficult [/b] for
Google to crawl and index pages on your site."

I don't want Google having "difficulties".

Also I "fixed" the 30 short/duplicate "issues" 6 weeks ago and the
numbers have still not been updated.

If Googlebot considers a meta tag "short", then what is the minimum?
Long, then what is the maximum?

If there isn't a minimum and/or a maximum then they cannot by
definition be short or long. Nor should either case be an "issue".

Bill

On Jan 17, 4:12 pm, Reid wrote:


 
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Phil Payne  
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 More options Jan 19 2008, 6:22 am
From: Phil Payne
Date: Sat, 19 Jan 2008 03:22:06 -0800 (PST)
Local: Sat, Jan 19 2008 6:22 am
Subject: Re: Webmaster Tools Telling Me I have short meta discriptions

> If Googlebot considers a meta tag "short", then what is the minimum?
> Long, then what is the maximum?

> If there isn't a minimum and/or a maximum then they cannot by
> definition be short or long. Nor should either case be an "issue".

The longest ones it complains about on my site are:

A sitemap generator that reflects business needs.
MIPS and MSU tables for IBM mainframe systems

I'm happy that all eight are quite descriptive of their pages.


 
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