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JoshN  
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 More options Dec 19 2007, 1:29 pm
From: JoshN
Date: Wed, 19 Dec 2007 10:29:51 -0800 (PST)
Local: Wed, Dec 19 2007 1:29 pm
Subject: Re: Hit with a penalty, but not de-indexed?
Thanks Webado.  We have actually removed it now, as it wasn't helping
our sales much, and our customer service people hated it anyway.  So,
we are now validating with no errors.  I will definitely use your
encoding advice though if we end up going back to it.

On Dec 19, 10:15 am, webado wrote:

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JoshN  
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 More options Dec 19 2007, 1:51 pm
From: JoshN
Date: Wed, 19 Dec 2007 10:51:28 -0800 (PST)
Local: Wed, Dec 19 2007 1:51 pm
Subject: Re: Hit with a penalty, but not de-indexed?
Ok, this is really weird.  Up til yesterday, the home page for our
site at www.igigi.com that Google showed as cached was dated December
11.

Now when I look at the cached page, it is dated November 28.  It has
rolled back two weeks to a previous home page.

Should I start a new thread for this?  Why would this happen?
Webmaster tools is still showing the last crawl as December 11.

On Dec 19, 10:29 am, JoshN wrote:

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Chibcha  
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 More options Dec 19 2007, 2:01 pm
From: Chibcha
Date: Wed, 19 Dec 2007 11:01:10 -0800 (PST)
Local: Wed, Dec 19 2007 2:01 pm
Subject: Re: Hit with a penalty, but not de-indexed?
Hi Josh

May be just a datacentre issue. In any event, I'm getting freshly
cached pages for both versions of your home page from 18th December.

http://64.233.183.104/search?q=cache:00_UsnCfMVUJ:www.igigi.com/+site...

http://64.233.183.104/search?q=cache:00_UsnCfMVUJ:www.igigi.com/+site...

Without doubt, sorting out the validation errors was important and
implementing the 301 to create one viable domain will help as well.
Whether these entirely solve the issue is still open to consideration.
In a sense, time may offer the only answer but you can do no harm by
exploring every issue raised.

On Dec 19, 6:51 pm, JoshN wrote:

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JoshN  
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 More options Dec 19 2007, 2:22 pm
From: JoshN
Date: Wed, 19 Dec 2007 11:22:10 -0800 (PST)
Local: Wed, Dec 19 2007 2:22 pm
Subject: Re: Hit with a penalty, but not de-indexed?
Hey Chibcha, when you use the ip address for the search like that,
does that go right to Google's primary data center or something?  Just
wondering what the significance of that is, and why it would give a
different result than the one I'm seeing.  Thanks for all this great
information.

On Dec 19, 11:01 am, Chibcha wrote:

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Chibcha  
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 More options Dec 19 2007, 3:00 pm
From: Chibcha
Date: Wed, 19 Dec 2007 12:00:35 -0800 (PST)
Local: Wed, Dec 19 2007 3:00 pm
Subject: Re: Hit with a penalty, but not de-indexed?
Hi Josh

All these searches are is

site:www.igigi.com/ and site:http://igigi.com/

Generally a good way to get a picture of the site's situation.

These searches do not as such prove anything and I think the technical
improvements raised in this thread will be a great help. However, the
caches could be taken as an indication that you should still consider
other issues.

I know that's not what you want to hear. Better to find a defining
glitch and solve it but consider the situation. Your site has a large
number of links, many of these fit a similar profile. I know you
clearly stated you would not pay for links and I'm not wishing to
judge other sites but in some cases, the sites that offer your link
are open to debate. Some have done little more than copy your intro
text and add your link, others have odd ways of expressing the coupon
arrangements they have, including yours. On several sites, the posts
are simply not complimentary, difficult not to think they might be
there for more than editorial reasons. Some of these sites carry other
advertising that is not ideal and neither is their expression of how
they view paid advertising/links.

I am aware of the logical argument that you can not be penalised for
who links to you, or that opens an avenue to harm competitors.
Personally, I'm prepared to keep a slighty open mind on that. Even if
it is accurate, that does not eradicate a possibility the links may
lose their value, therefore creating harm in one sense.

Not saying that has happened, I can't read a search engine's mind but
in the situation I would take a long look at the link profile and
probably feel that work would be needed.

On Dec 19, 7:22 pm, JoshN wrote:

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JoshN  
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 More options Dec 19 2007, 3:08 pm
From: JoshN
Date: Wed, 19 Dec 2007 12:08:50 -0800 (PST)
Local: Wed, Dec 19 2007 3:08 pm
Subject: Re: Hit with a penalty, but not de-indexed?
Yeesh...what a horrible scenario.  Thanks for the information.

On Dec 19, 12:00 pm, Chibcha wrote:

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roysnj  
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 More options Dec 19 2007, 3:28 pm
From: roysnj
Date: Wed, 19 Dec 2007 12:28:08 -0800 (PST)
Local: Wed, Dec 19 2007 3:28 pm
Subject: Re: Hit with a penalty, but not de-indexed?
Hey Josh
The -30 penalty in my opinion is not a myth. I had a client who for
keyword "www.client-site.com" came in 31th when it used to come in 1.
I found the problem, fixed it and filed a reconsideration request.
Within 10 days it was back at number 1.
But your site as I did the search above (in other entry) was 1 out of
610.

Roysnj

On Dec 18, 7:17 pm, JoshN wrote:


 
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JoshN  
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 More options Dec 19 2007, 3:37 pm
From: JoshN
Date: Wed, 19 Dec 2007 12:37:43 -0800 (PST)
Local: Wed, Dec 19 2007 3:37 pm
Subject: Re: Hit with a penalty, but not de-indexed?
Hey Roy,

Yeah maybe it's a coincedence that we dropped exactly 30 spots...but
on some other boards I saw that Google had changed the behavior so
that now, you could get hit with a -30 and still have your domain
search "www.domain.com" come up number 1.  So there's some conflicting
information out there, and like all things in regards to ranking
apparently, it's pretty much a crapshoot.

Chibcha,
I looked through pretty much every IBL for our domain using a search
on link:www.igigi.com, and the profile just doesn't seem that bad to
me.  There are a couple of bad actors in there but the vast majority
are just plain old blogs or resource type sites that aren't doing
anything too terrible.

On Dec 19, 12:28 pm, roysnj wrote:


 
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Chibcha  
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 More options Dec 19 2007, 3:54 pm
From: Chibcha
Date: Wed, 19 Dec 2007 12:54:35 -0800 (PST)
Local: Wed, Dec 19 2007 3:54 pm
Subject: Re: Hit with a penalty, but not de-indexed?
Hi Josh

As I said, just opinion. Even so, your quick scan may not be
sufficient. I only had the first 700 links listed and took half an
hour on a tiny proportion of those. Just scanning Yahoo's link list is
not sufficient and in any event, you might not need that many bad
apples to have a problem.

Up to you, could just correct all the technical problems and wait but
that may be wasted time. If you really go through the link situation
in detail, a couple of days work probably. You might choose to email a
few webmasters and ask if they would prefer to remove, or no follow
your link. Just as importantly, if link value has been lost, that may
need to be replaced if you are to get back to the top.

As you said, a crapshoot but doing everything you can to control the
dice is better than just letting them roll.

On Dec 19, 8:37 pm, JoshN wrote:


 
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JLH  
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 More options Dec 19 2007, 4:22 pm
From: JLH
Date: Wed, 19 Dec 2007 13:22:23 -0800 (PST)
Local: Wed, Dec 19 2007 4:22 pm
Subject: Re: Hit with a penalty, but not de-indexed?
I'll just throw this out there and see what sticks.  You have an
affiliate program which uses an affiliate ID for the tracking:
http://www.igigi.com/sidepages/affiliates/config/pagetitle/Affiliate-...

It is possible that Google has simple devalued those incoming links
that used to count for you and now made them not count based on the
aff= parameter.  I've been monitoring this query the last couple days
and the results are going down.

http://www.google.com/search?q=site:igigi.com+aff%3D&num=100&hl=en&fi...

Meaning they are removing those extra URLS of yours which are
duplicates because they have the aff= on the end of them.

Maile Ohye has suggested that you redirect those types of links, must
be handled within your store code to note the ID then 301 redirect to
the base url.

http://googlewebmastercentral.blogspot.com/2007/09/google-duplicate-c...

"How can you design your site to reduce duplicate content?
Because of the way Google handles duplicate content, webmasters need
not be overly concerned with the loss of link popularity or loss of
PageRank due to duplication. However, to reduce duplicate content more
broadly, we suggest:

1. When tracking visitor information, use 301 redirects to redirect
URLs with parameters such as affiliateID, trackingID, etc. to the
canonical version.

2. Use a cookie to set the affiliateID and trackingID values.

If you follow this guideline, your webserver logs could appear as:

127.0.0.1 - - [19/Jun/2007:14:40:45 -0700] "GET /product.php?
category=gummy-candy&item=swedish-fish&affiliateid=ABCD HTTP/1.1" 301
-

127.0.0.1 - - [19/Jun/2007:14:40:45 -0700] "GET /product.php?
item=swedish-fish HTTP/1.1" 200 74

And the session file storing the raw cookie information may look like:

category|s:11:"gummy-candy";affiliateid|s:4:"ABCD";

Please be aware that if your site uses cookies, your content (such as
product pages) should remain accessible with cookies disabled."

So what may appear as a penalty to you, lowered rankings, could just
be the site ranking where it should be based on Google removing the
link juice from the affiliate links.

On Dec 19, 2:54 pm, Chibcha wrote:


 
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JoshN  
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 More options Dec 19 2007, 4:56 pm
From: JoshN
Date: Wed, 19 Dec 2007 13:56:08 -0800 (PST)
Local: Wed, Dec 19 2007 4:56 pm
Subject: Re: Hit with a penalty, but not de-indexed?
JLH, those are internal links though...I don't get what that has to do
with external affiliates' links which would be IBL's?  Are you saying
those two things are connected?  I'm not understanding the connection.

On Dec 19, 1:22 pm, JLH wrote:


 
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JLH  
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 More options Dec 19 2007, 5:03 pm
From: JLH
Date: Wed, 19 Dec 2007 14:03:24 -0800 (PST)
Local: Wed, Dec 19 2007 5:03 pm
Subject: Re: Hit with a penalty, but not de-indexed?
So you are telling me that you linked to yourself internally with a
URL like:

http://www.igigi.com/shop/index.cfm?currentpage=1&fuseaction=product....

Or did someone else, on a another site using the affiliate ID 9Xj6vFP
link to that page, which would be considered an external link, or IBL
as you called it, BUT with a &aff=9Xj6VfP hanging off of it.

http://www.igigi.com/shop/index.cfm?currentpage=1&fuseaction=product....
and
http://www.igigi.com/shop/index.cfm?currentpage=1&fuseaction=product....

Are not the same page, even though they look similar they are
different.

My point is that you probably got credit for your affiliates linking
to you, and are probably not getting credit for them any more, as
Google may have filtered them out as paid links, assuming you pay your
affiliates I cannot think of another reason they would link to you in
that manner.

On Dec 19, 3:56 pm, JoshN wrote:

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JoshN  
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 More options Dec 19 2007, 5:16 pm
From: JoshN
Date: Wed, 19 Dec 2007 14:16:21 -0800 (PST)
Local: Wed, Dec 19 2007 5:16 pm
Subject: Re: Hit with a penalty, but not de-indexed?
Well the results from that search show the internal links.  I'm not
aware of any internal affiliate linking that we've done, that wouldn't
make any sense -- maybe they are really old mistakes or something.

I see what you're saying about the IBL's from affiliates, but that is
a legitimate program that we are not likely to discontinue, because it
brings us good revenue...also, those links do not seem to show up when
a search for link:www.igigi.com is done.  I'm pretty sure they never
did, maybe Google automatically filters out links that have query
strings attached.

Now, onto another issue:  when I go to the site that checks for hidden
text:
http://tool.motoricerca.info/spam-detector/?

It is showing our links as being hidden.  I am controlling the page
background using css so there is no "background" attribute in the body
tag.  Is it possible that Google is seeing the body background color
as #ffffff which is the default, i.e. it doesn't use the css value?
If this is the case, it could be a source of the problem, since our
link color is also #ffffff --- egads!!!  We made this change right
around the time of the drop....

On Dec 19, 2:03 pm, JLH wrote:

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JLH  
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 More options Dec 19 2007, 5:18 pm
From: JLH
Date: Wed, 19 Dec 2007 14:18:40 -0800 (PST)
Local: Wed, Dec 19 2007 5:18 pm
Subject: Re: Hit with a penalty, but not de-indexed?
I never said anything about removing your affiliate program.  I give
up.

On Dec 19, 4:16 pm, JoshN wrote:

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JoshN  
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 More options Dec 19 2007, 5:32 pm
From: JoshN
Date: Wed, 19 Dec 2007 14:32:22 -0800 (PST)
Local: Wed, Dec 19 2007 5:32 pm
Subject: Re: Hit with a penalty, but not de-indexed?
JLH - I didn't mean to disregard your advice.  I'm in a bit of a panic
as there are a lot of jobs riding on whether we can get our rankings
back.  I'm scrambling around and there are five or six different bits
of advice that have been given, so it's hard to try and digest
everything and sort through what needs to be done.

At any rate I have changed our background color so that we are not
showing hidden text anymore at http://tool.motoricerca.info/spam-detector/?
-- I will check out that article by Maile Ohye that you referenced and
see if I can make sense of how to handle the affiliate links.

On Dec 19, 2:18 pm, JLH wrote:

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JoshN  
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 More options Dec 21 2007, 1:12 pm
From: JoshN
Date: Fri, 21 Dec 2007 10:12:26 -0800 (PST)
Local: Fri, Dec 21 2007 1:12 pm
Subject: Re: Hit with a penalty, but not de-indexed?
Just wanted to close out this thread...our rankings have returned now
to what they were before the drop/penalty.  I am pretty sure it was
exactly the background color/hidden text issue, as once that was
corrected, our rankings returned after a couple of days.  A rare
success story.  So, people whose rankings suddenly drop, definitely
check the tool at http://tool.motoricerca.info/spam-detector/? and
rule out any issues there before continuing to some of the more exotic
problems -- link neighborhood, 301 redirects/canonical issues etc.

On Dec 19, 2:32 pm, JoshN wrote:

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MJS-SWD  
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 More options Dec 21 2007, 1:21 pm
From: MJS-SWD
Date: Fri, 21 Dec 2007 10:21:18 -0800 (PST)
Local: Fri, Dec 21 2007 1:21 pm
Subject: Re: Hit with a penalty, but not de-indexed?
JoshN,

what would you do for a

Method(s): CSS 'display' property set to 'none'.

Neat url I will add that to my site web tool suggestions.

Mike

On Dec 21, 1:12 pm, JoshN wrote:

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JohnMu Google employee  
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 More options Dec 23 2007, 6:28 pm
From: JohnMu
Date: Sun, 23 Dec 2007 15:28:28 -0800 (PST)
Local: Sun, Dec 23 2007 6:28 pm
Subject: Re: Hit with a penalty, but not de-indexed?
Thanks for following up, Josh. It's good to see that things are back
on track.

I just wanted to follow up myself with one item that came up which I
wanted to mention:

SSL certificate warnings are generally not problematic. There are many
reasons why such warnings can come up and I think it is important that
users are warned when users are warned about issues with security
certificates, but since they are warnings, search engines should
generally not worry too much about them.

That said, you can avoid the warning by 301 redirecting to your
preferred domain and making sure that the non-HTTPS version of your
site does not use images through HTTPS.

Hope it helps!

John


 
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webado  
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 More options Dec 23 2007, 8:12 pm
From: webado
Date: Sun, 23 Dec 2007 17:12:29 -0800 (PST)
Local: Sun, Dec 23 2007 8:12 pm
Subject: Re: Hit with a penalty, but not de-indexed?
Well, yes and no. All are pretty equally important. Maybe the order
is:
1) remove any semblance of spam
2) fix dupplicate content by redirections of all urls concering the
same content to one single url which automatically includes taking
care of any canonical domain problem

On Dec 21, 1:12 pm, JoshN wrote:

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