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Tribune Interactive SEO Team  
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 More options Jul 8 2008, 1:11 pm
From: Tribune Interactive SEO Team
Date: Tue, 8 Jul 2008 10:11:11 -0700 (PDT)
Local: Tues, Jul 8 2008 1:11 pm
Subject: Low Toolbar PageRank for Newsday.com
This one has me stumped.

Newsday.com is the only site amongst the major Tribune newspaper sites
that has a Toolbar PageRank of a 5 versus an 8.  I have asked a few
Google employees to help me out but they state the standard response
of 'ask your question in Google Webmaster Help Group'.  So . . . here
I am.

1.  Yes, I know TB PR doesn't matter.  I've tried to explain this to
Newsday but . . . they still want an answer.
2.  Yes, I tried #1 above several times.  But they still want an
answer.
3.  I did a site review and I don't see anything materially different
than what is on the other Tribune newspaper sites (certainly nothing
that would warrant this much of a delta).
4.  There are no warnings in G'Webmaster Tools.
5.  We are pearly white in regards to paid links (we don't need to buy
them and we don't sell them).
6.  The registrar information is slightly different than the other
domains but I doubt that would have an impact.

What am I missing?  I'd prefer a Google Employee response but will
take responses from any SEO that can figure this out.

Brent D. Payne
SEO Manager
Tribune


 
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piloSEO  
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 More options Jul 8 2008, 1:20 pm
From: piloSEO
Date: Tue, 8 Jul 2008 10:20:54 -0700 (PDT)
Local: Tues, Jul 8 2008 1:20 pm
Subject: Re: Low Toolbar PageRank for Newsday.com
Just from a cursory review I noticed that the links in the footer of
Newsday are not nofollowed and could be construed as paid links or
excessive interlinking between a network of sites. When I checked
Chicago Tribune all of their footer links are nofollowed. Without a
more in depth look I can't be 100% sure but that could be a reason for
low PR.

On Jul 8, 1:11 pm, Tribune Interactive SEO Team wrote:


 
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Tribune Interactive SEO Team  
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 More options Jul 8 2008, 1:26 pm
From: Tribune Interactive SEO Team
Date: Tue, 8 Jul 2008 10:26:08 -0700 (PDT)
Local: Tues, Jul 8 2008 1:26 pm
Subject: Re: Low Toolbar PageRank for Newsday.com
pilo SEO . . . nice find, didn't realize the other market's templates
didn't have this updated.  This is a recent change though (since I got
here in February) so I doubt that is it.  I will get this updated
though.

Anything else?

Brent

On Jul 8, 12:20 pm, piloSEO wrote:


 
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wreilly  
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 More options Jul 8 2008, 2:20 pm
From: wreilly
Date: Tue, 8 Jul 2008 11:20:24 -0700 (PDT)
Local: Tues, Jul 8 2008 2:20 pm
Subject: Re: Low Toolbar PageRank for Newsday.com
I always find it funny when people come here looking for PR/TR answers
from G. They have gotten MUCH better, but when it comes to PR/TR you
probably won't get much of a response.

I assume you have the Inbound ( un-nofollowed ) PR7-8 links to warrant
the expectation, because as I understand it this is really all that
counts when determining PR.

PR/TR discussions here are hardly ever responded to by the regulars
let alone G, except what you have probably already heard:

Toolbar rank is crap, don’t even look at it concentrate on content.
Toolbar rank is old data, don’t even look at it concentrate on
content.
No one knows what PR/TR G uses internally and G isn’t talking, don’t
even look at it concentrate on content.
SERP position is the only thing that counts, don’t even look at it
concentrate on content.
( this is actually true )

However it is nice to know that you get the same stupid answers as the
rest of us, kinda gives me a warm fuzzy feeling.

Google won’t answer in any meaningful way on the forum, I will bet
money on it.

-Bill

On Jul 8, 12:11 pm, Tribune Interactive SEO Team wrote:


 
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Tribune Interactive SEO Team  
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 More options Jul 8 2008, 3:06 pm
From: Tribune Interactive SEO Team
Date: Tue, 8 Jul 2008 12:06:26 -0700 (PDT)
Local: Tues, Jul 8 2008 3:06 pm
Subject: Re: Low Toolbar PageRank for Newsday.com
wreilley,

Yep, already aware of all the points you made but you missed one.

High ranking executives don't give a crap about all of the above and
still want answers.  ;-)

As for Google . . . believe me, by the time I am posting here
expecting Google to answer, I have exhausted all other options.  It's
tough for Google to respond publicly because it becomes doctrine.  I
understand that . . . but when all else fails--I try here too.

Brent

On Jul 8, 1:20 pm, wreilly wrote:


 
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Autocrat  
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 More options Jul 8 2008, 3:22 pm
From: Autocrat
Date: Tue, 8 Jul 2008 12:22:04 -0700 (PDT)
Local: Tues, Jul 8 2008 3:22 pm
Subject: Re: Low Toolbar PageRank for Newsday.com
Tell you what...
why not point us to an Email address.
You can get various opinions/advice/input, in email format, to show
that you not only asked, but got numerous responses, all saying
roughly the same thing.

Don'#t know, Don't care, Doesn't matter
:D

.

No, seriously, I'm sure one or two of us would willing send you
(polite, informative, professional) emails to backup your statements/
explanations.


 
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Tribune Interactive SEO Team  
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 More options Jul 8 2008, 3:29 pm
From: Tribune Interactive SEO Team
Date: Tue, 8 Jul 2008 12:29:27 -0700 (PDT)
Local: Tues, Jul 8 2008 3:29 pm
Subject: Re: Low Toolbar PageRank for Newsday.com
Autocrat,

I have those from Googlers, Rand Fishkin, Gab Goldenberg, Will
Critchlow, and others.  Bottom line is they want to know why it is
lower EVEN IF it doesn't matter.  They expect an answer.

If anyone wishes to send an email though you can send it to tribune
dot seo at googly-woogly's email service. ;-)

Brent

On Jul 8, 2:22 pm, Autocrat wrote:


 
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Autocrat  
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 More options Jul 8 2008, 3:44 pm
From: Autocrat
Date: Tue, 8 Jul 2008 12:44:22 -0700 (PDT)
Local: Tues, Jul 8 2008 3:44 pm
Subject: Re: Low Toolbar PageRank for Newsday.com
Is that a real email address?
:D

.

Seriously, I'd start ignoring them then.

Either that, or call a meeting and state thet you may have a solution,
but it's going to cost around the region of 14,000.
Thats to cover the expenses, time and resources required to pull apart
the external link infrastructure of the other sites, then contact all
those sites/companies/people that link to the other site, and then
bribe them to ensure they are linking to this site (thats not buying a
link... bribing is competely different ;)), and using good link text,
and possibly locate (after spending days scouring the net) high
quality, good PR sites for new links.


 
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Reid Google employee  
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 More options Jul 9 2008, 11:31 am
From: Reid
Date: Wed, 9 Jul 2008 08:31:38 -0700 (PDT)
Local: Wed, Jul 9 2008 11:31 am
Subject: Re: Low Toolbar PageRank for Newsday.com
Hi Brent,

Thanks for your post.  I'm glad you're posting here in the Webmaster
Help Group, because the discussions here help educate webmasters
around the globe.  I just checked over newsday.com and compared it to
the most recent version of newsday.com that was indexed by
Archive.org:
http://web.archive.org/web/20070829225145/http://www.newsday.com/

Scrolling near the bottom of what your site used to look like, I see
the following "Featured Links":
Mesothelioma Lawyer Lung Cancer Personal Injury Law Firm
Buy Mets Tickets Buy Yankees Tickets Wicked Tickets
Hamptons Travel

Please remember that participating in link schemes intended to
manipulate search engine rankings, including buying or selling links
that pass PageRank, is a violation of our Webmaster Guidelines, and
may impact your site's standing in Google:
http://www.google.com/support/webmasters/bin/answer.py?answer=66356

If you believe your site was at one point in violation of the
Webmaster Guidelines, and you have since made changes to your site so
that it fits within the guidelines, you can request reconsideration of
your site by following the steps here:
http://www.google.com/support/webmasters/bin/answer.py?answer=35843

Best,
Reid

On Jul 8, 12:44 pm, Autocrat wrote:


 
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JLH  
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 More options Jul 9 2008, 11:44 am
From: JLH
Date: Wed, 9 Jul 2008 08:44:34 -0700 (PDT)
Local: Wed, Jul 9 2008 11:44 am
Subject: Re: Low Toolbar PageRank for Newsday.com
Thanks Reid, so much for "pearly white", at least in August 2007
before Brent's time there.

On Jul 9, 10:31 am, Reid wrote:


 
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Tribune Interactive SEO Team  
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 More options Jul 11 2008, 1:27 pm
From: Tribune Interactive SEO Team
Date: Fri, 11 Jul 2008 10:27:57 -0700 (PDT)
Local: Fri, Jul 11 2008 1:27 pm
Subject: Re: Low Toolbar PageRank for Newsday.com
I mentioned this to Adam, John, and others several times and I did the
reinclusion request months ago.  Glad to see it was fixed today and
happy to see a detailed response here in the Google Webmaster forums
on this issue.

You have restored my faith in the Google Webmaster Forums.  ;-)

P.S.  And yes they have been pearly white since I got here (as much as
I can manage across the multiple dozens of domains I am responsible
for anyway).

Thank you!

Brent D. Payne
SEO Manager
Tribune Interactive

On Jul 9, 10:31 am, Reid wrote:


 
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wreilly  
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 More options Jul 11 2008, 1:34 pm
From: wreilly
Date: Fri, 11 Jul 2008 10:34:24 -0700 (PDT)
Local: Fri, Jul 11 2008 1:34 pm
Subject: Re: Low Toolbar PageRank for Newsday.com
What's a good side for crow?

Thank you Reid.

On Jul 9, 10:31 am, Reid wrote:


 
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Tribune Interactive SEO Team  
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 More options Jul 11 2008, 3:58 pm
From: Tribune Interactive SEO Team
Date: Fri, 11 Jul 2008 12:58:32 -0700 (PDT)
Local: Fri, Jul 11 2008 3:58 pm
Subject: Re: Low Toolbar PageRank for Newsday.com
wreilly,

LOL, yeah I think you bet money on it.  How much do you owe
Google?  ;-)

Brent

On Jul 11, 12:34 pm, wreilly wrote:


 
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Red Cardinal  
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 More options Jul 12 2008, 8:20 am
From: Red Cardinal
Date: Sat, 12 Jul 2008 05:20:06 -0700 (PDT)
Local: Sat, Jul 12 2008 8:20 am
Subject: Re: Low Toolbar PageRank for Newsday.com
I'm really curious about this - given all the talk about link farms,
and your comment

> Please remember that participating in link schemes intended to
> manipulate search engine rankings

What's the take on all the links to their other sites? I personally
have no issue with sites linking out to other sites under their
corporate entity, but given the anchor text on some of those links is
quite obviously "intended to manipulate search engine rankings" how is
it that this penalty has been lifted?

Apologies to Brent - my intention here isn't to cause problems for his
site, but instead to clarify what exactly this particular guideline is
saying.
Right now it's about as clear as mud IMO.

Rgds
Richard

On Jul 9, 4:31 pm, Reid wrote:


 
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Phil Payne  
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 More options Jul 12 2008, 9:11 am
From: Phil Payne
Date: Sat, 12 Jul 2008 06:11:25 -0700 (PDT)
Local: Sat, Jul 12 2008 9:11 am
Subject: Re: Low Toolbar PageRank for Newsday.com
On Jul 12, 1:20 pm, Red Cardinal wrote:

> I'm really curious about this - given all the talk about link farms,
> and your comment

You seem to be talking about domain farms, not link farms.  It's an
utterly different concept.

 
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amaxon2000  
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 More options Jul 12 2008, 9:39 am
From: amaxon2000
Date: Sat, 12 Jul 2008 06:39:02 -0700 (PDT)
Local: Sat, Jul 12 2008 9:39 am
Subject: Re: Low Toolbar PageRank for Newsday.com
The site is a PR 8 NOW... any ideas what chaged in couple or hours.

 
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Red Cardinal  
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 More options Jul 12 2008, 9:46 pm
From: Red Cardinal
Date: Sat, 12 Jul 2008 18:46:08 -0700 (PDT)
Local: Sat, Jul 12 2008 9:46 pm
Subject: Re: Low Toolbar PageRank for Newsday.com
My bad - domain farms then.

I still think clarity is needed on this issue.

On Jul 12, 2:11 pm, Phil Payne wrote:


 
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wreilly  
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 More options Jul 13 2008, 3:22 am
From: wreilly
Date: Sun, 13 Jul 2008 00:22:05 -0700 (PDT)
Local: Sun, Jul 13 2008 3:22 am
Subject: Re: Low Toolbar PageRank for Newsday.com
Just my opinion but this was a demonstration of how “broke” the
penalties are. One would have to consider the Daily News a highly
trusted domain ( TR ) and has many external links from trusted domains
to prove it ( high PR ). And given this it still fell through the re-
inclusion cracks.

It also demonstrates that TBPR is anything but useless, outdated and
should be ignored. If your TBPR falls, chances are G thinks something
is wrong and as a webmaster you should spare no effort in determining
why.
If this had been nearly anyone but a PR8 site the advice here would
most likely have been to ignore this because TBPR is useless. I
understand how and why this myth propagates, what I don’t understand
is why G encourages it.

And herein lay the biggest problem, how do you know what went wrong???
And when?

On Jul 12, 8:39 am, amaxon2000 wrote:


 
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wreilly  
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 More options Jul 13 2008, 4:29 am
From: wreilly
Date: Sun, 13 Jul 2008 01:29:43 -0700 (PDT)
Local: Sun, Jul 13 2008 4:29 am
Subject: Re: Low Toolbar PageRank for Newsday.com
Sorry Brent, News Day.

On Jul 13, 2:22 am, wreilly wrote:


 
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Tribune Interactive SEO Team  
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 More options Jul 13 2008, 7:47 pm
From: Tribune Interactive SEO Team
Date: Sun, 13 Jul 2008 16:47:40 -0700 (PDT)
Local: Sun, Jul 13 2008 7:47 pm
Subject: Re: Low Toolbar PageRank for Newsday.com
I've updated the footer to include a dozen or more additional
nofollows.  This was simply a matter of me not having had time or
focus on getting the footer links resolved.  I had higher priorities
to look after.

Frankly, I think footer links are highly over-rated especially when a
page has hundreds of links on it in more heavily considered areas of
the page.  The links that remain are either left for spider
discoverability purposes (yes, we own the sites or have a vested
interest in them) or simply because I can't edit the correct template
to add the nofollow tag.

I see nothing wrong in linking to other domains you own.  If I was
linking to another page on our domain nobody would be complaining.
It's not like we are doing it to manipulate anything.  It's simply the
way we chose to go to market.  Similiar in nature to why we still
maintain the brands of L.A. Times, Chicago Tribune, Newsday (until the
sale is complete), Baltimore Sun, etc. versus having a single Tribune
site that doesn't have the household name recognition, trust, and
loyalty of the other brands.

The part that frustrates me is that I received no penalty warning in
Google Webmaster Tools about this.  I continued to ask contacts within
Google and they told me nothing, etc.  It wasn't until I posted here
(which I try not to do because of the publicity it creates either
internally by those that see it or externally such as what is
happening with this situation) that Google confirmed there even was a
penalty.  To top it off, I told Google about the penalty both verbally
and via their form submissions and I requested a reconsideration both
verbally and via form submission MONTHS ago.  While I am thankful that
this was addressed, very thankful actually, I really feel that there
is a vast improvement needed in this area for Google.  Specifically an
improvement in communication with Webmasters via a tool they already
have in place which is the Messages inside of Google Webmaster Tools.

Personally, I think the policy is clear.  You can't link to sites that
pay you to link to them (and pass the pagerank to them).  Don't setup
tons of sites to manipulate the SERPs but I don't think that extends
to maintaining different sites for branding purposes that contain
materially different content.  (Yes, AP plays a role in duplication
but Google is getting better at that--though I do feel an
'originalsource' tag would be useful.)

Alright . . . getting long winded but you get my overall perception on
this . . .

Brent D. Payne
SEO Manager
Tribune

On Jul 12, 7:20 am, Red Cardinal wrote:


 
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Tribune Interactive SEO Team  
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 More options Jul 13 2008, 7:48 pm
From: Tribune Interactive SEO Team
Date: Sun, 13 Jul 2008 16:48:31 -0700 (PDT)
Local: Sun, Jul 13 2008 7:48 pm
Subject: Re: Low Toolbar PageRank for Newsday.com
Phil Payne . . . are we relatives?  My family goes back to Fairfax
County, VA in the 1600s.  ;-)

Brent

On Jul 12, 8:11 am, Phil Payne wrote:


 
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Tribune Interactive SEO Team  
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 More options Jul 13 2008, 8:02 pm
From: Tribune Interactive SEO Team
Date: Sun, 13 Jul 2008 17:02:31 -0700 (PDT)
Local: Sun, Jul 13 2008 8:02 pm
Subject: Re: Low Toolbar PageRank for Newsday.com
wrielly,

I was told numerous times that I should indeed ignore this TBPR issue
because it doesn't matter.  I heard this from very well known SEO
experts.  I heard this from several people within Google (I don't
release names).  My primary reason for getting this changed was not
because I felt it would impact the traffic to the site from Google or
the rankings in Google but because it was a political issue for me
internally.  When the General Manager of one of your top 3 sites is
conscerned about something that is squarely your responsibility to
fix . . . hey, it becomes important to you.  Especially after you have
made an attempt to tell her several times that as long as traffic is
increasing you are fine and she still wants the problem fixed.  ;-)

But take a look at this . . .

http://trends.google.com/websites?q=newsday.com%2C+chicagotribune.com...

There are some very marked periods of decline for Newsday.com (before
I got here--don't know why and wouldn't tell if I did) but the penalty
was put in place somewhere in 2007 (it may be public so feel free to
research and let me know).  Continuing to watch how things go for the
next few months will be very telling as to whether TBPR really does
matter.

No matter how this goes . . . it'll be a really good case study on
TBPR, huh?  ;-)  Need to be careful though regarding noise in the test
as just because traffic may be doing something overall the SEO traffic
may be doing something else entirely.  Guess I'll be the only one that
knows the true, true story but . . . you should be able to get a
decent idea from watching G'Trends.

Fun stuff!  Another reason why I love my job and love the Search
Industry.  ;-)

Brent D. Payne
SEO Manager
Tribune

On Jul 13, 2:22 am, wreilly wrote:


 
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webado  
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 More options Jul 13 2008, 10:35 pm
From: webado
Date: Sun, 13 Jul 2008 19:35:51 -0700 (PDT)
Local: Sun, Jul 13 2008 10:35 pm
Subject: Re: Low Toolbar PageRank for Newsday.com
I'm seeing a TBPR of 8/10 for www.newsday.com .

You must be getting a different datacenter.

On Jul 13, 8:02 pm, Tribune Interactive SEO Team wrote:


 
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wreilly  
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 More options Jul 14 2008, 6:49 am
From: wreilly
Date: Mon, 14 Jul 2008 03:49:00 -0700 (PDT)
Subject: Re: Low Toolbar PageRank for Newsday.com
It will be interesting to see how this affects your traffic. Many use
the TBPR as a seal of approval from G, not saying this is what G wants
or this is how it should be viewed, just sayin.

However for webmasters it has a different use. It makes little or no
difference that G only updates this a few times a year. It can be an
indication that there is a problem. If your PR drops from 4 to 3
chances are someone decided to remove your link or perhaps bought into
the rampant cybermyth that the links leak PR and the link was
nofollowed. If however as in your case PR drops from 8 to 5, this is
almost always going to indicate G has a problem with “something” you
did, maybe 3 months ago, maybe a year…it makes no difference.

If the TBPR is in fact as useless as stated/implied in the FAQ
everyone is directed to then why would G keep the bloody thing!

Point being we need a way to diagnose problems ( preferably proactive
rather than crisis management ) and TBPR along with SREP position
changes is all G has given us. BUT they seem to be in the process of
removing the SERP position as an indicator by “randomly” shuffling the
4 through 10 positions.

The solution, at least in part is to make the GWMT more useful. Like
assigning a red flag to links ( internal and external ) that are
harming your site. Sort the blasted link lists in descending order of
importance; provide a check box in the error lists to indicate you
have addressed the issue and G needs to reindex the items checked.

None of this, at least in my view is particularly difficult to
implement nor would it give away any secret sauce information.

>climbs off soapbox – returns to trying to figure out how to get to #3…<

Best of luck Brent.

Bill

On Jul 13, 7:02 pm, Tribune Interactive SEO Team wrote:


 
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Autocrat  
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 More options Jul 14 2008, 7:35 am
From: Autocrat
Date: Mon, 14 Jul 2008 04:35:51 -0700 (PDT)
Local: Mon, Jul 14 2008 7:35 am
Subject: Re: Low Toolbar PageRank for Newsday.com
I agree with just about all of that.
I've never understood the whole Green Bar.
It's virtually useless in most cases as it's so often out of date...
makes the GWMT look upto date ;)

If it is kind of redundant, then G should simply pull/drop it.
But then, how would you tell if a site is 'quality' or not?
PR seems to be one of the indicators of Trust/Value...

The fact that the 'seal of approval' is out of date and possibly bears
little/no real relevancy to anything else...

(is it me, or does this end up in a big old circle?)


 
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