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Discussions > Crawling, indexing, and ranking > IP Addresses and Info Architecture - all thoughts welcome
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Volvox777  
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 More options Jul 5 2007, 7:00 pm
From: Volvox777
Date: Thu, 05 Jul 2007 16:00:33 -0700
Local: Thurs, Jul 5 2007 7:00 pm
Subject: IP Addresses and Info Architecture - all thoughts welcome
Hi Folks - have started the new job and am still on a steep learning
curve getting my head around all the arms to the business and online
marketing opportunities.

I won't post the companies URL here at this stage because these
questions are fairly general in nature.

The company has perhaps as many as 150 different websites in the news
and media sector all accross Australia and NZ. Most of these sites are
PR5 and above - have found 2 so far that are PR8.

These 150 odd sites sit on just 4 IP addresses - 2 in Aust and 2 in
NZ.

I am interested in moving these sites out to different IP addies to
provide better redundancy / backup and also so that they provide
greater benefit to each other with PR transfer between sites.

Spoke with docarl yesterday and he feels the "Goose is already cooked"
in that Google now knows that the sites are all related and rolling
them out to different IP addy's won't assist.

Any other thoughts would be greatly appreciated.

Any of the regulars that want to have a look at the actual sites,
shoot me an email and I would be happy to give you a link.

Cheers :)    Daryl


 
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RainboRick  
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 More options Jul 5 2007, 7:16 pm
From: RainboRick
Date: Thu, 05 Jul 2007 16:16:51 -0700
Local: Thurs, Jul 5 2007 7:16 pm
Subject: Re: IP Addresses and Info Architecture - all thoughts welcome
I'm very skeptical that IP addresses have any significant role in
Google's automated ranking processes.  I know that many years ago it
was a common practice for SPAMmers to throw up hundreds of sites using
a shared host or within the same Class C block, which led to this
legend in the first place, but the search engines haven't fallen for
those tactics in a very long time.  Unless the sites were so heavily
and/or unnaturally cross-linked that they triggered a manual review, I
don't think the IP address would come into play at all.  Its not a
violation of the Guidelines to cross-link a large number of sites
unless the intent is to try to manipulate the rankings.  Letting
Google know that a group of sites have a common ownership is not the
kiss of death.  Its only if you were to do something overtly intended
to manipulate the rankings - for example, using site-wide footer links
consisting solely of keyword-rich <a>nchor text - that you'd have any
trouble.  I think many people have the impression that Google's
ranking methods are this enormous game of Gotcha! where you dare not
tread too boldly for fear of tripping a secret penalty flag.  Build
good sites and, as they themselves say somewhere, don't do anything
you wouldn't be embarrassed to explain to a competitor and you'll do
fine.  Good luck!

On Jul 5, 4:00 pm, Volvox777 wrote:


 
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dockarl  
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 More options Jul 5 2007, 7:21 pm
From: dockarl
Date: Thu, 05 Jul 2007 23:21:27 -0000
Local: Thurs, Jul 5 2007 7:21 pm
Subject: Re: IP Addresses and Info Architecture - all thoughts welcome
As I said volvox -  that's only a hunch - if Google does in fact
devalue the passing of PR between sites on the same IP (or same C
class) I'd say they'd already know about them given the stated network
history of your organisation. I'm not sure whether changing from a
virtual hosting setup sharing your companies sites between only a few
IP's to dedicated servers for each of the 130 odd sites would remove
any such signals.

As I mentioned, there are specific reasons OTHER THAN any inter-site
linking practices that could be perfectly good justification for
splitting your site much more widely geographically or indeed between
more servers - for redundancy - to avoid the impact of 'backhoe fade',
to load share - all of these things are just standard operating
procedure for sites / companies with high and bursty traffic like your
own.

Cheers,

M

On Jul 6, 9:00 am, Volvox777 wrote:


 
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Volvox777  
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 More options Jul 5 2007, 7:34 pm
From: Volvox777
Date: Thu, 05 Jul 2007 16:34:27 -0700
Local: Thurs, Jul 5 2007 7:34 pm
Subject: Re: IP Addresses and Info Architecture - all thoughts welcome
I should point out - these are not SPAM sites - they are all legit
websites of regional newspapers accross Aust and NZ.

I don't feel that rolling them out to different IP addy's would
constitute anything Black-Hat.

The issue is that finding new homes for all of these websites will
involve significant expense and I guess I am looking for peoples
thoughts on whether or not this is going to provide any advantage WRT
PR transfer between sites.


 
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dockarl  
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 More options Jul 5 2007, 7:49 pm
From: dockarl
Date: Thu, 05 Jul 2007 23:49:07 -0000
Local: Thurs, Jul 5 2007 7:49 pm
Subject: Re: IP Addresses and Info Architecture - all thoughts welcome
I think the answer is perhaps / maybe but on the basis of what I know,
It's not a powerful enough justification for doing so. I'd be getting
graphs of server loads over time, and assessing the design of your
existing network infrastructure and using that for justification if
you feel that this is going to be an advantage - at least that way if
it doesn't work you can still show improved network integrity as a
major justification for the expense.

Ok.. 2ndly.. it struck me from our conversation last night - has your
organisation signed up with google news as a news provider? Traffic
wise, if they haven't, your going to look like a genius if you can do
that for them.

Cheers,

M

On Jul 6, 9:34 am, Volvox777 wrote:


 
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ivb  
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 More options Jul 5 2007, 7:59 pm
From: ivb
Date: Thu, 05 Jul 2007 23:59:10 -0000
Local: Thurs, Jul 5 2007 7:59 pm
Subject: Re: IP Addresses and Info Architecture - all thoughts welcome
Volvox a static IP does have better glue in Google!
Why not try a few sites at a time and see what the results will be!

Igor

On Jul 6, 8:49 am, dockarl wrote:


 
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silverstall  
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 More options Jul 5 2007, 8:02 pm
From: silverstall
Date: Thu, 05 Jul 2007 17:02:31 -0700
Local: Thurs, Jul 5 2007 8:02 pm
Subject: Re: IP Addresses and Info Architecture - all thoughts welcome
(Presumably all class C ) as i understand there might be a very small
amount of negative scoring but that is reduced if you ensure the sites
have different content without excessive cross linking. From a past
experience I would  agree with docarl that its too hard to break the
association once made by google but i'm sure the same class C issue
had been hyped up out of porportion as i can't see any evidence of an
adverse impact on the PR of the sites we have on the same class C.
Is it worth all the extra administration costs, firewalls, servers
etc
Best of luck.

 
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ivb  
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 More options Jul 5 2007, 8:04 pm
From: ivb
Date: Fri, 06 Jul 2007 00:04:51 -0000
Local: Thurs, Jul 5 2007 8:04 pm
Subject: Re: IP Addresses and Info Architecture - all thoughts welcome
Good point!

So try one out with static ip even on the same host and see if it make
a difference for you!

On Jul 6, 9:02 am, silverstall wrote:


 
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dockarl  
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 More options Jul 5 2007, 8:12 pm
From: dockarl
Date: Fri, 06 Jul 2007 00:12:46 -0000
Local: Thurs, Jul 5 2007 8:12 pm
Subject: Re: IP Addresses and Info Architecture - all thoughts welcome
His servers do have static IP's, Igor. They are just shared.

M

On Jul 6, 10:04 am, ivb wrote:


 
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ivb  
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 More options Jul 5 2007, 8:20 pm
From: ivb
Date: Fri, 06 Jul 2007 00:20:21 -0000
Local: Thurs, Jul 5 2007 8:20 pm
Subject: Re: IP Addresses and Info Architecture - all thoughts welcome
Okay, maybe what I mean is dedicated IP address!

So you can open each Website by a domain name and by IP address!

On my business Website I have a dedicated IP, which makes the Website
look more professional. Plus for SSL you need dedicated IP.

So I feel dedicated IP makes the Website better in Google!

If you want to test that theory try it with one of your Websites on
the same server and see how it works.

Igor

On Jul 6, 9:12 am, dockarl wrote:


 
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djc  
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 More options Jul 5 2007, 9:09 pm
From: djc
Date: Thu, 05 Jul 2007 18:09:13 -0700
Local: Thurs, Jul 5 2007 9:09 pm
Subject: Re: IP Addresses and Info Architecture - all thoughts welcome
Late last fall, Matt C. addressed the issue on his blog.  I was going
to post what I could remember but makes more sense to go read it.
Took me a little while to find it. Didn't address it as much as I
thought it did.

http://www.mattcutts.com/blog/myth-busting-virtual-hosts-vs-dedicated...

On Jul 5, 7:20 pm, ivb wrote:


 
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dockarl  
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 More options Jul 5 2007, 9:25 pm
From: dockarl
Date: Fri, 06 Jul 2007 01:25:43 -0000
Local: Thurs, Jul 5 2007 9:25 pm
Subject: Re: IP Addresses and Info Architecture - all thoughts welcome
Excellent link, djc :)

On Jul 6, 11:09 am, djc wrote:


 
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Volvox777  
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 More options Jul 5 2007, 10:59 pm
From: Volvox777
Date: Thu, 05 Jul 2007 19:59:18 -0700
Local: Thurs, Jul 5 2007 10:59 pm
Subject: Re: IP Addresses and Info Architecture - all thoughts welcome
Thanks DJC - nice find.

Given the expense that would be involved in moving all these sites
onto different servers, I'll go with JohnMu's comment on that page -
we aint trying to do anything dodgey - so I will drive my own car to
the bank.


 
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djc  
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 More options Jul 5 2007, 11:34 pm
From: djc
Date: Thu, 05 Jul 2007 20:34:04 -0700
Local: Thurs, Jul 5 2007 11:34 pm
Subject: Re: IP Addresses and Info Architecture - all thoughts welcome
Glad I could help and amazed I could still remember where I read it.
I'm in a senior moments phase.

On Jul 5, 9:59 pm, Volvox777 wrote:


 
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