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surf_doggie  
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 More options Aug 16 2007, 9:15 pm
From: surf_doggie
Date: Fri, 17 Aug 2007 01:15:16 -0000
Local: Thurs, Aug 16 2007 9:15 pm
Subject: Multi National sites +domain names
Whats wrong with this picture?

My understanding is google first looks at the location of the url to
give ratings. An IP in the UK will get a higher rating for co.uk

We are moving all our sites to a uk server, .com .uk .de ect and set
up a primary entry page that highlights the UK Mother Company but
gives links to the satellight products globally.

--------A Master------(.com)
--Sub1(.com)-- --Sub2(.uk) -- Sub3(.uk)-- --Sub4(.com)

Currently Sub1(.com) has all the ratings, "A Master" is coming into
play and Sub1 will move to a UK server and keep the same .com name. So
there will be no redirects from Sub1 to "A Master"

THE QUESTION IS.... The marketing people want to make Sub1(.com) and
Sub2(.uk) content occupy the same domain with the same content except
changing color to colour. Thats the way it is now and it sucks. How
can I tell them you cant have 2 sites with the same content and make
them understand!.  Sorry little rant there Im frustrated. Right now
they have Sub1(.com) & Sub2(.uk) as both .com names swinging from the
same url.

Marketing people think they can build 3 sites on the same domain and
give them different folders /uk/us/au and change color to colour and
snap to blimy and everything is different while the content is exactly
the same.

Recommendations welcome


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cass-hacks  
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 More options Aug 16 2007, 10:13 pm
From: cass-hacks
Date: Thu, 16 Aug 2007 19:13:45 -0700
Local: Thurs, Aug 16 2007 10:13 pm
Subject: Re: Multi National sites +domain names

> How
> can I tell them you cant have 2 sites with the same content and make
> them understand!

Simple.

Tell them Craig said, "Thtupit idea!".

I am sure they will then immediately understand.  :-()

Ok, so on to plan B.  Have you tried explaining that bots don't care
about colors and only look at the content, text, and images to a
lesser extent and that if they see two pages with content very similar
if not exactly the same, the search engine at best, will only list one
in the SERPs or at worst, not index either one if they feel a "game"
in operation or, the bot just has a bad hair day?

Bots don't know a /us/ from a /uk/ from a /funny-picture-I-took/.

/us/ could be "Us", you and I, /uk/ could be something someone says
when they step in dog shit and /au/, there is a cellular phone
provider here in Japan whose name is "Au" so what are the bots going
to make of "you and I stepping in some dog shit while talking on our
cell phones"?

Rant away!  It is good to see one is not the only one having to deal
with trying to convince people of things they really should have no
opinion about.

On another note, I suppose telling them that their "opinions are like
arm pits, everyone has a couple but they all stink!"

I'm thinking that won't work though as well as "Craig said it's
thtupit!" but your mileage may vary.  :-)

Craig


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webado  
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 More options Aug 16 2007, 11:28 pm
From: webado
Date: Fri, 17 Aug 2007 03:28:39 -0000
Local: Thurs, Aug 16 2007 11:28 pm
Subject: Re: Multi National sites +domain names
They are thinking to corner the market and have 3 or 4 chips in the
game rather than one. Tell them it's an idiotic idea. And that's
putting it mildly.
Tell them other big companies have been stung by such stupid
decisions, they wouldn't be first. They are 5-10 years behind with
such shenanigans. Google is deadset against any such crap. There are
already too many useless sites, too many duplicates of everything.
They are cleaning up left, right and center. What gave them the idea
it's a good idea?

But if they don't believe it, great, let them shoot themselevs in
their feet.
It will be sweet to say "I told you so" after that.

On Aug 16, 9:15 pm, surf_doggie wrote:


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surf_doggie  
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 More options Aug 16 2007, 11:59 pm
From: surf_doggie
Date: Thu, 16 Aug 2007 20:59:14 -0700
Local: Thurs, Aug 16 2007 11:59 pm
Subject: Re: Multi National sites +domain names

webado wrote:
> They are thinking to corner the market and have 3 or 4 chips in the
> game rather than one. Tell them it's an idiotic idea. And that's
> putting it mildly.
> Tell them other big companies have been stung by such stupid
> decisions, they wouldn't be first. They are 5-10 years behind with
> such shenanigans. Google is deadset against any such crap. There are
> already too many useless sites, too many duplicates of everything.
> They are cleaning up left, right and center. What gave them the idea
> it's a good idea?

> But if they don't believe it, great, let them shoot themselevs in
> their feet.
> It will be sweet to say "I told you so" after that.

I dont think its so much trying to corner the market with 3 or 4 chips
because we are talking 3 or 4 products that are related and 3 or 4
products that have nothing to do with any of the other products. The
unifying theme is this is "A Master" site "A, B & C" have a related
product site "X, Y & Z" have a related product and Site "1, 2 & 3"
Have a related product. So "A Master" is suppose to point to each of
the sub realms.

Each of the sub realms should have there own domain in my opinion but
there are those that say the sub relams Site(ABC) = 1 domain all
similar content, Site(XYZ)=1 domain similar content.

While each domain has its own nitch realms ABC, XYZ have similar
content skewed for specific countries and not much more... ie color
and colour


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webado  
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 More options Aug 17 2007, 12:02 am
From: webado
Date: Fri, 17 Aug 2007 04:02:24 -0000
Local: Fri, Aug 17 2007 12:02 am
Subject: Re: Multi National sites +domain names
Aaaarrgghhh...

I'm confused ...

On Aug 16, 11:59 pm, surf_doggie wrote:


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surf_doggie  
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 More options Aug 17 2007, 12:07 am
From: surf_doggie
Date: Thu, 16 Aug 2007 21:07:09 -0700
Local: Fri, Aug 17 2007 12:07 am
Subject: Re: Multi National sites +domain names
cass problem is Im not in control, they dont even ask my opinion. I
throw it out and its like yea earl says they gather all the resorces
that they have turned over to building the new site and those
resources say, WOW thanks earl for telling us this we need to take
this into account. Then they neuter the new resources and say hit the
deadline screw it it doesnt matter. We want the site up by this date
we dont care if its right or not!

Priceless

On Aug 16, 10:13 pm, cass-hacks wrote:


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surf_doggie  
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 More options Aug 17 2007, 12:28 am
From: surf_doggie
Date: Thu, 16 Aug 2007 21:28:12 -0700
Local: Fri, Aug 17 2007 12:28 am
Subject: Re: Multi National sites +domain names
On Aug 17, 12:02 am, webado wrote:

> Aaaarrgghhh...

> I'm confused ...

> On Aug 16, 11:59 pm, surf_doggie wrote:

Yea me too. Especially since there are new domains coming into play.
There does look like someone there has a good handle on whats going on
but// Always a but, if people dont listen to the new point guy on
these issues whats the point.

Maybe I need to go back to school. A global company with offices
around the world with 1 product would be easy. How would you do a
global company world wide with mutiple products. Actually "A Master"
site down to the lower sites is sounding good to me.


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cass-hacks  
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 More options Aug 17 2007, 12:29 am
From: cass-hacks
Date: Thu, 16 Aug 2007 21:29:11 -0700
Local: Fri, Aug 17 2007 12:29 am
Subject: Re: Multi National sites +domain names
Could be worse, could be, "We limit what you can do but get it up by
this date and it damn sure better be right!"  :-()

But whatever, it's their nickel.  Maybe if you are very lucky, they
will remember what you said originally but more than like it will be,
"Why didn't you mention this before???"

You know the drill, which is why you are probably here ranting.  :-()

I don't know if we can actually help you or not but if there is
anything we can actually do, like propose actual arguments, we can try
but I think you know your situation better than anyone, although at
the same time, we've likely all been there.  :-(

On Aug 17, 1:07 pm, surf_doggie wrote:


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surf_doggie  
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 More options Aug 17 2007, 12:31 am
From: surf_doggie
Date: Thu, 16 Aug 2007 21:31:53 -0700
Local: Fri, Aug 17 2007 12:31 am
Subject: Re: Multi National sites +domain names

On Aug 17, 12:29 am, cass-hacks wrote:

> Could be worse, could be, "We limit what you can do but get it up by
> this date and it damn sure better be right!"  :-()

> But whatever, it's their nickel.  Maybe if you are very lucky, they
> will remember what you said originally but more than like it will be,
> "Why didn't you mention this before???"

That pretty much sums it up!

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webado  
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 More options Aug 17 2007, 12:33 am
From: webado
Date: Fri, 17 Aug 2007 04:33:25 -0000
Local: Fri, Aug 17 2007 12:33 am
Subject: Re: Multi National sites +domain names
A portal site for the master company and all the company-spcific
blahblah, and separate domains or subdomains for each product.
Now the country specific stuff it depends if it's at the level of the
products or at the level of the master company.
A shorter version of the master company blah blah on each satellite
and links to the master portal.

is that similar to your idea or direct oppposite? LOL

On Aug 17, 12:28 am, surf_doggie wrote:


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webado  
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 More options Aug 17 2007, 12:40 am
From: webado
Date: Fri, 17 Aug 2007 04:40:40 -0000
Local: Fri, Aug 17 2007 12:40 am
Subject: Re: Multi National sites +domain names
Hmm.. forgot about the country thing ..
Forget what I said..

On Aug 17, 12:33 am, webado wrote:


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beckysharpe  
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 More options Aug 17 2007, 6:39 am
From: beckysharpe
Date: Fri, 17 Aug 2007 10:39:15 -0000
Local: Fri, Aug 17 2007 6:39 am
Subject: Re: Multi National sites +domain names
I'd be inclined not to beat myself up about it - we've all had the
vibe when it's clear they're going to listen to you nicely and then
carry on and do it whichever way they had already decided.  What do we
know?

But, I'd have a paper trail as a fall-back for when it all goes wrong
and you're proved right; maybe summarise, as I'm sure you have already
have, what the pitfalls are, give examples of how other multinationals
organise their sites.  And surely there must be more than a colour
scheme to differentiate between countries?  Every country has a its
own voice and use of language, and for a website to engage language
and tone are crucial; think about spellings  - I've got Firefox
shouting at me about my use of "s" when it would like "z" and  my
preference for a "u" in colour. And don't forget the British habit of
understatement, both in design and use of language - in more assertive
cultures the message would be missed altogether.  No, there are a
stack of of subtleties that make a site belong to its target audience.

Try not to lose too much sleep over it ;-)

On Aug 17, 5:28 am, surf_doggie wrote: