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Alex W  
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 More options Mar 12 2007, 4:18 am
From: Alex W
Date: Mon, 12 Mar 2007 01:18:03 -0700
Local: Mon, Mar 12 2007 4:18 am
Subject: Has Google Hit ALL Ecommerce Sites??
There's a rumour going around that ecommerce websites have been
penalized by a recent Google update.

Is it true that many pages from most sites which run on shopping cart
software packages have been either de-indexed or been moved to
'supplemental result'?


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softplus  
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 More options Mar 12 2007, 4:46 am
From: softplus
Date: Mon, 12 Mar 2007 08:46:56 -0000
Local: Mon, Mar 12 2007 4:46 am
Subject: Re: Has Google Hit ALL Ecommerce Sites??
No.

But if your shop is technically insufficient and lacking on unique,
valuable content then it will have problems sooner or later.

Where did you hear that, or which sites do you think are being hit
with an "ecommerce-penalty"?

John


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Alex W  
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 More options Mar 12 2007, 5:26 am
From: Alex W
Date: Mon, 12 Mar 2007 02:26:24 -0700
Local: Mon, Mar 12 2007 5:26 am
Subject: Re: Has Google Hit ALL Ecommerce Sites??
Hi - thanks for the reply.

My site (essentialaids.com) uses some cart software called EROL but
their technicians say the issue is a much wider one and that it's not
just their sites which have been affected.

What do you think?

On Mar 12, 8:46 am, softplus wrote:


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Phil Payne  
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(1 user)  More options Mar 12 2007, 5:34 am
From: Phil Payne
Date: Mon, 12 Mar 2007 02:34:56 -0700
Local: Mon, Mar 12 2007 5:34 am
Subject: Re: Has Google Hit ALL Ecommerce Sites??

> My site (essentialaids.com) uses some cart software called EROL but
> their technicians say the issue is a much wider one and that it's not
> just their sites which have been affected.

> What do you think?

Both non-www and www addresses return the same content.  The former
should be 301-redirected to the latter.

See http://www.mattcutts.com/blog/seo-advice-url-canonicalization/


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dockarl  
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 More options Mar 12 2007, 5:39 am
From: dockarl
Date: Mon, 12 Mar 2007 02:39:41 -0700
Local: Mon, Mar 12 2007 5:39 am
Subject: Re: Has Google Hit ALL Ecommerce Sites??
I've heard rumblings that zen-cart and os-commerce sites have been hit
by the recent update - but I think that's probably just because they
are (without a lot of work) extremely unfriendly to bots... also, keep
in mind that alot of these sites have the following characteristics:-

1. Product descriptions are taken directly from manufacturer (eg non-
original - duplicate content)
2. High number of pages, low amount of textual content.

If google has tightened up the algorithm to reward people with
'original content' and 'organic links' alot of these sites that have
relied on affiliate networks for their PR, and striven for high PR
rather than good, readable and original content are going to be
suffering. There still seems to be a really prevalent view amongst
some store owners and ecommerce SEO's that PR is what gets you search
engine positioning, when it really doesn't seem to be the case.

In my niche area, the leading store is a PR2, and I'm in about 19th
place (had dropped to 70th in January from 9th) with a PR5.

I saw a big drop in my zen-cart based store (backless lingerie) mid to
late Jan - I've started to build traffic again by a) modifying the
headers code to take away the stupid default of appending meta-
keywords and title to meta description (a hangover from the old days
when keyword stuffing was considered a great thing to do) and
rewriting alot of my content to reduce the blatant keyword stuffing my
previous SEO people had done.

I've also put a great deal of effort into individualising meta-
description tags for each page, and done a complete mod rewrite of the
URL's to reduce the length of the standard 'sefu' url's that were
provided.

Doc

On Mar 12, 6:46 pm, softplus wrote:


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dockarl  
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 More options Mar 12 2007, 5:42 am
From: dockarl
Date: Mon, 12 Mar 2007 02:42:58 -0700
Local: Mon, Mar 12 2007 5:42 am
Subject: Re: Has Google Hit ALL Ecommerce Sites??
With regards to Phil's comments about URL canonicalization, I see you
are running an apache server so my tutorial should help you fix that
problem:-

www.utheguru.com/301-redirects

I don't think that google has suddenly introduced a penalty for sites
with canonicalization errors though - in fact, I think if anything
it's probably the opposite - they've made algo's to help the prob, so
that's prob not the reason for your drop.

Doc

On Mar 12, 7:39 pm, dockarl wrote:


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Sebastian  
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(2 users)  More options Mar 12 2007, 5:54 am
From: Sebastian
Date: Mon, 12 Mar 2007 09:54:27 -0000
Local: Mon, Mar 12 2007 5:54 am
Subject: Re: Has Google Hit ALL Ecommerce Sites??
> My site (essentialaids.com) uses some cart software called EROL but
> their technicians say the issue is a much wider one and that it's not
> just their sites which have been affected.

That's a BS excuse and a lie.

Your site uses the most crappy shpooing system I've ever seen. I've
told you that before. Fix it, remove the redirects, deliver your
textual contents server sided to the URL you're linking to and not
client sided under a different URL. Your site perfectly matches a ton
of spam-alert-profiles, although your intent is IMO not spammy, you've
just bought the wrong CMS.

HTH
Sebastian

On Mar 12, 10:26 am, Alex W wrote:


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Sebastian  
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(2 users)  More options Mar 12 2007, 5:59 am
From: Sebastian
Date: Mon, 12 Mar 2007 09:59:12 -0000
Local: Mon, Mar 12 2007 5:59 am
Subject: Re: Has Google Hit ALL Ecommerce Sites??
Think of a different approach. Instead of tyring to shove thin product
pages into search indexes write informative pages on product lines/
groups/... and link to the product pages within the text. When these
well linked info pages provide enough product details they'll rank for
product related search queries.
Sebastian

On Mar 12, 10:39 am, dockarl wrote:


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dockarl  
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 More options Mar 12 2007, 6:05 am
From: dockarl
Date: Mon, 12 Mar 2007 03:05:08 -0700
Local: Mon, Mar 12 2007 6:05 am
Subject: Re: Has Google Hit ALL Ecommerce Sites??
Sebastian has a good point Alex W - I saw him reply to your earlier
posts and suggest the same thing. He knows what he's talking about and
you could do well to show his comments to your tech people.

Cheers,

Doc

On Mar 12, 7:59 pm, Sebastian wrote:


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Alex W  
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 More options Mar 12 2007, 6:06 am
From: Alex W
Date: Mon, 12 Mar 2007 03:06:48 -0700
Local: Mon, Mar 12 2007 6:06 am
Subject: Re: Has Google Hit ALL Ecommerce Sites??
Thanks Sebastian

Do you know anything about the CMS Actinic?

These two sites run on it: www.dillongreen.com and www.nigelsecostore.com
- just for examples.

Views very welcome.

On Mar 12, 9:59 am, Sebastian wrote:


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dockarl  
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 More options Mar 12 2007, 6:09 am
From: dockarl
Date: Mon, 12 Mar 2007 03:09:11 -0700
Local: Mon, Mar 12 2007 6:09 am
Subject: Re: Has Google Hit ALL Ecommerce Sites??
I've never heard it put that way Sebastian - that's very solid advice.

M

On Mar 12, 7:59 pm, Sebastian wrote:


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Sebastian  
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 More options Mar 12 2007, 6:19 am
From: Sebastian
Date: Mon, 12 Mar 2007 10:19:18 -0000
Local: Mon, Mar 12 2007 6:19 am
Subject: Re: Has Google Hit ALL Ecommerce Sites??
> I've never heard it put that way Sebastian

Doc, usually that's reserved for clients ;)

Alex, I don't recommend particular software here, coz I can't provide
a full-blown review for free and a quick look into any system wouldn't
help. Revealing BS-at-first-sight is another story.

Sebastian

On Mar 12, 11:09 am, dockarl wrote:


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Alex W  
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 More options Mar 12 2007, 6:38 am
From: Alex W
Date: Mon, 12 Mar 2007 03:38:26 -0700
Local: Mon, Mar 12 2007 6:38 am
Subject: Re: Has Google Hit ALL Ecommerce Sites??
Fair enough. Thanks for your help, anyway.

On Mar 12, 10:19 am, Sebastian wrote:


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softplus  
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 More options Mar 12 2007, 7:33 am
From: softplus
Date: Mon, 12 Mar 2007 11:33:54 -0000
Local: Mon, Mar 12 2007 7:33 am
Subject: Re: Has Google Hit ALL Ecommerce Sites??
Hi Alex
I took a quick look at your site and I think Sebastian is a little bit
wrong there.
He is underestimating the problems that the software is causing.
I am totally serious about that -- regardless of what their
technicians say.

It will - if you leave it like that - get your domain a full ban on
Google sooner or later. You might not have been here when it was
happening, but scroll back to Christmas-time 2006 in these groups and
you'll see a shop-owner go bezerk because of a frames-based shop that
got thrown out of Google (Sebastian, we missed you there!). (I'm sure
someone will post a link to the topics, if you're interested.) Your
shop solution is worse than a frames-based one, your redirects are
just as sneaky.

I am almost certain that you would be much better off with any of the
better known shop solutions, even if they are not optimized at all.
When looking at new solutions, remember that many shops have been
optimized, especially if they are showcase applications for the shop.
Your budget will determine how much you will be able to do with
regards to customizations for search engines (and users, of course).

John


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Alex W  
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 More options Mar 12 2007, 7:55 am
From: Alex W
Date: Mon, 12 Mar 2007 04:55:11 -0700
Local: Mon, Mar 12 2007 7:55 am
Subject: Re: Has Google Hit ALL Ecommerce Sites??
Cheers John

Certainly a lot to think about.

I know you can't make actual recommendations, but do you know if
Actinic is generally thought of in a good light?

Alex

On Mar 12, 11:33 am, softplus wrote:


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Sebastian  
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 More options Mar 12 2007, 7:57 am
From: Sebastian
Date: Mon, 12 Mar 2007 11:57:17 -0000
Local: Mon, Mar 12 2007 7:57 am
Subject: Re: Has Google Hit ALL Ecommerce Sites??
Not later, but sooner. Google deindexes essentialaids.com with a rate
of 2 pages daily. 17 of 150 pages or so are left in the index, so in a
week the creeping death penatly will be executed.
Sebastian

On Mar 12, 12:33 pm, softplus wrote:


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dockarl  
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 More options Mar 12 2007, 8:32 am
From: dockarl
Date: Mon, 12 Mar 2007 05:32:02 -0700
Local: Mon, Mar 12 2007 8:32 am
Subject: Re: Has Google Hit ALL Ecommerce Sites??
aah - the dreaded Sussie - so dreaded John is even reticent to utter
her name :)

for just a taste of that...

http://groups.google.com/group/Google_Webmaster_Help-Indexing/browse_...

Doc

On Mar 12, 9:33 pm, softplus wrote:


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softplus  
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 More options Mar 12 2007, 8:44 am
From: softplus
Date: Mon, 12 Mar 2007 12:44:03 -0000
Local: Mon, Mar 12 2007 8:44 am
Subject: Re: Has Google Hit ALL Ecommerce Sites??
Hi Alex

I don't know Actinic but I just crawled a site using it and it looks
fairly "ok". I don't know if that was an exception or if they're all
like that, but it's certainly better than your existing solution. But
don't just use "crawlability" as the only criteria to choose a shop;
that should just be one of the many requirements. Personally, if I
were in your situation, I would take the time to choose a really good,
long-term solution. Accept that your existing site will cause problems
and give finding a new solution a fairly high priority, but don't just
jump to the next best shop.

John


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Alex W  
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 More options Mar 12 2007, 10:26 am
From: Alex W
Date: Mon, 12 Mar 2007 07:26:53 -0700
Local: Mon, Mar 12 2007 10:26 am
Subject: Re: Has Google Hit ALL Ecommerce Sites??
Hi John, thanks for that.

I'm not sure really where to start. It seems there are hundreds of
packages out there all with different strengths and weaknesses.

In terms of your own experience, could you help by narrowing it down
for me - are there some front runners worth considering?

Alex

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Alex W  
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 More options Mar 12 2007, 10:31 am
From: Alex W
Date: Mon, 12 Mar 2007 07:31:10 -0700
Local: Mon, Mar 12 2007 10:31 am
Subject: Re: Has Google Hit ALL Ecommerce Sites??
By the way, John, when you say you crawled the site... what do you
mean?

Is that something I could do with the right software? Sounds like a
good tool.

On Mar 12, 2:26 pm, Alex W wrote:


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Sebastian  
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 More options Mar 12 2007, 10:33 am
From: Sebastian
Date: Mon, 12 Mar 2007 14:33:22 -0000
Local: Mon, Mar 12 2007 10:33 am
Subject: Re: Has Google Hit ALL Ecommerce Sites??
Just thought you may want to remove the 3 links at the very bottom of
this page, or at least make them nofollow'ed:
http://www.essentialaids.com/map.html
Sebastian

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dockarl  
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 More options Mar 12 2007, 10:34 am
From: dockarl
Date: Mon, 12 Mar 2007 07:34:00 -0700
Subject: Re: Has Google Hit ALL Ecommerce Sites??
Go to John's site - www.oy-oy.eu, on the left hand side click spider
simulator and then enter the url and select googlebot as the agent.

This will show your site how googlebot sees it.

Cheers,

M

On Mar 13, 12:31 am, Alex W wrote:


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softplus  
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 More options Mar 12 2007, 10:53 am
From: softplus
Date: Mon, 12 Mar 2007 14:53:58 -0000
Local: Mon, Mar 12 2007 10:53 am
Subject: Re: Has Google Hit ALL Ecommerce Sites??
Hi Alex

I went to Actinic's site and picked one of the user's sites at random
and used "Xenu's link sleuth" (freeware) to crawl the shop. It can
give you a rough feeling for the structure of the site fairly
quickly.

Regarding a shop for you, I really can't say much, there are so many
"depends" :-)

Here are two threads on the subject, maybe some of the comments can
help you further (or feel free to ask for more details there if you
want):
http://www.cre8asiteforums.com/forums/index.php?showtopic=32441
http://www.cre8asiteforums.com/forums/index.php?showtopic=36886

I'm certain that there are forums where more ecommerce site owners are
online and active - but even there they would have to know more about
your requirements (simple things like budget :-))

John


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Alex W  
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 More options Mar 12 2007, 11:27 am
From: Alex W
Date: Mon, 12 Mar 2007 08:27:02 -0700
Local: Mon, Mar 12 2007 11:27 am
Subject: Re: Has Google Hit ALL Ecommerce Sites??
Hi

Thanks to all for all this input - I'm grateful you've taken the
trouble.

I'll have a look on those and see what I can find out.

Meantime - it seems some of the sites which have lost pages on Google
and which run on the same software as mine are reporting that their
pages are starting to reappear in the index.

That would be strange, wouldn't it, given what's been discussed above?
Anyway I'll keep you informed if the same thing happens with my site
over the next few days.

Alex

On Mar 12, 2:53 pm, softplus wrote:


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Sebastian  
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 More options Mar 12 2007, 12:31 pm
From: Sebastian
Date: Mon, 12 Mar 2007 16:31:09 -0000
Local: Mon, Mar 12 2007 12:31 pm
Subject: Re: Has Google Hit ALL Ecommerce Sites??

> Meantime - it seems some of the sites which have lost pages on Google
> and which run on the same software as mine are reporting that their
> pages are starting to reappear in the index.

I fear that's just everflux - Google datacenters not perfectly in
sync.

The software architecture Erol/DreamteamUK has invented is not search
engine friendly and will lead to more troubles if not 100% revamped,
or dumped. Sure there's no bad intent, and perhaps a reinclusion
request will gain Google's sympathy, but how to tell a fully automated
spam filter drilled to remove sneaky JS redirects from Google's search
index that your site and a few others have got the permission to use
this prohibited cloaking technology? Next week all spammers would
plaster their sneaky JS code with Erol copyright notices and other
footsteps this software leaves on the net to flood the search index
with shitloads of crap.

I've summarized this thread and added a tidbit of generic info which
may help you to find a suitable software:
http://sebastianx.blogspot.com/2007/03/why-ecommerce-systems-suck.html

Best of luck!
Sebastian

On Mar 12, 4:27 pm, Alex W wrote:


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