Tom Karst of The Packer and Fresh Talk here. (
www.thepacker.com and
www.freshtalk.blogspot.com ) The presidents of the produce industry's
two national trade associations, Produce Marketing Association and
United Fresh Produce Associations, co-wrote an opinion piece for The
Packer for today's publish date. I'll post it below. I don't think you
will find "pushback" but rather a desire to have a say in how the
industry is regulated: Text of the column follows:
We can't go back, so let's charge straight ahead
Bryan Silbermann, Produce Marketing Association
Tom Stenzel, United Fresh Produce Association
The mid-July news that the Food and Drug Administration had lifted
its tomato advisory was welcome indeed.
And now that FDA has identified a sample of jalapeno pepper with
the identical salmonella bacteria as the outbreak strain, maybe we can
finally see the light at the end of the tunnel. The longer the
agency's foodborne illness investigation drags out, the more key
stakeholders, including consumers, question the safety of our foods --
and the higher industry's losses mount.
There were plenty of flaws in the management of this outbreak. And
while we will be working to correct those wrongs, we as an industry
must also accept that life has changed. But don't think that we can
now get back to our usual business, because we can't.
And if we can't go back, then let's charge ahead and drive our
future.
Short term, our industry has urgent business pending with FDA and
the Centers for Disease Control and Prevention. This experience
demonstrated that we can and should play a greater role in produce-
related investigations in the future.
We expect they have vital information to share with us as well --
the investigation has already shown that the ability to trace produce
quickly throughout our industry is critical in traceback
investigations.
When we met July 14 with FDA and CDC officials at their request to
discuss other possible explanations for this outbreak, FDA
commissioner Andrew von Eschenbach pledged that he would follow up
with an additional meeting that our associations have now twice
requested to discuss how to do things better in the future.
We plan to hold him to that pledge. Our industry deserves that
much.
Long term, we all must accept the reality that our industry's days
of "business as usual" are over. After the spinach outbreak in 2006,
some said we were just one big outbreak away from mandatory food
safety laws being passed by Congress.
And now, that outbreak is here. In part because of its flaws, some
very important stakeholders -- legislators, regulators and consumers
-- have found our food safety efforts to be lacking and are demanding
change.
Thunder can already be heard from Capitol Hill to FDA
headquarters. Hearings are being scheduled, bills are being
introduced, regulations are being drafted.
Meanwhile, consumers are showing their displeasure with their
wallets. The Food Marketing Institute reports that 84% of surveyed
consumers said they stopped buying some produce in 2007. While food
safety brings added costs to our business, losing consumers is a cost
none of us can bear.
Our industry's key focus now should be to exert as much control as
possible over our destiny moving forward. We are, after all, in the
best position to lead the task at hand.
The industry established the leafy greens marketing agreement that
now mandates food safety practices for 99% of California-grown
product.
The industry had drafted updated tomato guidelines before this
outbreak started, and tomato producers are driving for fair regulation
of all. And last year the industry created the Center for Produce
Safety at the University of California-Davis, while driving some $50
million annually in new specialty crop research funded by government
in the 2008 farm bill.
As we move forward, our associations will advocate strongly on our
industry's behalf. We support fair but mandatory produce food safety
rules to restore consumer confidence and ensure that all players meet
the appropriate standards.
These measures must be risk-based and commodity-specific to
address the greatest areas of risk as identified by government.
They must also be science-based, to ensure they are proven
effective at improving food safety, and they must apply equally to U.S-
grown product and imports, to ensure a level playing field and to
reassure consumers in the safety of all produce.
Working together with the U.S. Department of Agriculture, state
departments of agriculture and foreign governments, there must be
extensive industry training and education, to help every employee at
every company understand the role they play in creating a food safety
culture.
It often takes a fire to demonstrate the value of fire prevention,
and this investigation has been like fighting a fire.
While we must do better in fighting future fires, we must also
redouble our efforts to prevent this type of fire -- or outbreak -- in
the beginning. Our hope is that mandating fair food safety standards
will prevent any more of our industry -- or any more consumers -- from
being burned by a food safety problem caused by fresh produce.
The stakes are too high to not change.
Tom Stenzel is president of the United Fresh Produce Association,
Washington, D.C. Bryan Silbermann is president of the Produce
Marketing Association, Newark, Del.