Digital Advertising Google Group

Twitter arthurbarbato

2009-06-18T14:27:59Z

Join the conversation: [link]

Kani Ladies Blog

2009-01-12T11:05:12Z

Recently I started a lifestyle fashion blog called the Kani Ladies
Blog
[link]
[link]

Feedback is welcome

How To Build and Deploy a Political Video

2007-03-30T16:18:02Z

Perhaps the easiest and the most profitable approach to break into
viral videos is to select a target and dose it with a highly
contagious, virulent video, that has all the earmarks of a consumer-
generated-content (CGC) video clip.
"The groundbreaking 74-second pitch for Democratic Illinois Sen.
Barack Obama, which remixes the classic 1984 ad that introduced Apple

Brand Think and Viral Video Convergence

2007-01-02T20:04:18Z

Can you think of a single Brand that can afford losing market share?
@#$!%&@!?!
Can a Brand afford not making an intense connection to their target?
No fever, no sale.
Can a Brand afford not getting positive word of mouth?
The answer is surprising outside of the occult world of viral DNA
players.
Viral productions require that the Brand catch fire! If they don't

Sony Zipatoni Flog wins WOM WAR!

2006-12-14T16:41:02Z

All publicity is good, apparently! "Busted. Nailed. Snagged. As many of
you have figured out (maybe our speech was a little too funky
fresh???), Peter isn't a real hip-hop maven and this site was actually
developed by Sony. Guess we were trying to be just a little too clever.
and use this site to give you nothing but the facts on the PSP." -

Search Engines Defined

2006-12-08T07:41:15Z

SEO began in the mid-1990s, as the first search engines were cataloging the early Web. Initially, all a webmaster needed to do was submit a site to the various engines which would run spiders, programs to "crawl" the site, and store the collected data. The search engines then sorted the information by topic, and served results based on pages they had spidered. As the number of documents online kept growing, and more webmasters realized the value of organic search listings, so popular search engines began to sort their listings so they could display the most relevant pages first. This was the start of a search engine versus webmaster game that continues to this day.

Said goodbye Madison Ave alst year - now it's Bed Rest

2006-10-26T22:16:39Z

Quite few of you know Tom Deierlein, the COO of Dynamic Logic. He was
shot by a sniper and is in pretty bad shape. It could have been anyone
of us, but it was Tom.
His spirit is strong but he needs all the help he can get today.
Hopefully he will be returning home for Christmas.
Tom is requesting we make corporate and personal charitable donations

Re: Bozos and Boozers

2006-08-29T21:32:55Z

CollegeHumor finds a suitor that offered freedom and growth

2006-08-15T15:44:49Z

When CollegeHumor asked us to visit them to do a live demo on how the
advertising database could be fully exploited to attract big brands to
advertise on their website we were delighted to do a live workshop
exploration into over a dozen brand categories and drill down to
demonstrate zip codes in Chicago and LA where they could walk to

Why Most Efforts Fail and How to Guarantee You Land Big Brands

2006-08-14T16:02:35Z

First ask yourself a few questions.
Q1) How do you go about reaching the Brand Decision Maker (BDM) at this
time?
Q2) Do you still allow your sales people to wrestle with phone bots at
BDMs?
Q3) What percentage of BDMs are completely satisfied and not seeking
new Proposals?
Q4 If you are proactively making calls then Sales increases are

Bozos and Boozers

2006-08-11T12:59:29Z

"In the ruins of ancient Pompeii, archaeologists discovered a Greek
character pressed into the now-frozen dust of the city's streets and
byways. After much study, they determined that it was a logo embossed
on the soles of prostitutes sandals, so wherever they walked, they left
a trail of footsteps that said, "Follow me!" Thus proving, once

OK, you can be my friend for $300 Million Dollars

2006-08-08T19:05:34Z

You really need to imagine Dr. Evil (Mike Myers)---starting in October
2006 Google will be the search engine myspace playa's see on site for
the next three years for a cool $300 million per year. Google will
also grab the remnant banner ads flights for three years. With millions
of daily visits myspace and FIM's other sites along for the deal (

food fight! (links)

2006-08-04T13:39:33Z

[link] broke it and [link] spoofed it ...now the food
fight begins! [link] rips hard into the
agency.com effort and slams the Brand hard. YouTube is where agency.com
posted their effort [link] (link) The
Responses
on YouTube are off-the-chart-harsh and snarky

Getting past the autobots and gatekeepers

2006-06-26T17:26:51Z

Want access to Marketing Decision Makers at Leading Brands? The most
often spoken complaint I hear at Media Conventions and Advertising
Seminars is the Bots that insist you must know where you are going or
you can't get there and the hang ups when you press zero/zed!
The vast majority of advertising account executives, media buyers and

Want an ad that Rocks? by Arthur J. Barbato

2006-04-19T23:25:42Z

Repetition is the baseline paradigm for success in advertising.
Attracting new clients and retaining current clients is mission
critical to all who seek to prosper in our interactive world. The best
approach to defeating the daily assault of new challenges is to embrace
marketing's oldest golden rule - repetition, and applying it to