Start Small and End BIG: Winning products on the Cheap is possible!
ThinkSolveDo
BATCH TEST TECHNIQUE!
To see if we have a winning product on hand we use a little trick we
call the BATCH TEST TECHNIQUIE (or BATT for short) and it works like
this...
1. BUILD IT USING STOCK PARTS.
2. SELL IT TO PEOPLE YOU DO NOT KNOW (And find out if they are happy
with it)
3. THEN EVALUATE THE RESULTS
We often create small batches of products to see if they sell and then
use the sales feedback to determine IF we have a great product!
You can't argue with sales. If you have none... something is wrong.
If you have a lot then something is right! The BATT will very quickly
show you how good a product is and very quickly makes you aware of the
best selling points.
We recently did a BATT test at a tradeshow in Chicago. We had many
products and were certain which BATT products would be the winners and
why they would sell. That is until we went to the show. The least
likely product, as far as we knew, outsold ALL other BATT products
combined! Who knew? Our customers!
BATT tests are simple and inexpensive to create if you know how. We
even made a profit on the tests... how is that for cool!
One of our tricks is to "STOCK IT". This is our technique of using
as many STOCK parts as available to bring the product to life. Avoiding
the mould costs is a major key to building products that can make a
valid test profitable without killing your budget. Small print runs on
weather proof labels help us create fantastic looking packaging that
people buy as the real product and... well lets not share all our
secrets but you get the idea.
A good BATT test gives you the ability to quickly scrap products that
are bad, to change products that have problems and to spot winners when
you have them. So go try a BATT Test today!
Contact us if you need any suggestions or get stuck! We are glad to
help.