Christians Anger at 'slutty' Starbucks logo
Pastor Dale Morgan
Christians Anger at 'slutty' Starbucks logo*
The new logo that is being used in some Starbucks outlets has caused offence
BBC - US coffee chain Starbucks has come under fire for a new logo that
critics say is offensive and overly graphic.
The Resistance, a US-based Christian group, has called for a national
boycott of the coffee-selling giant.
It says the chain's new logo has a naked woman on it with her legs
"spread like a prostitute... The company might as well call themselves
Slutbucks".
Starbucks says the image - based on a 16th century Norse design of a
mermaid with two-tails - is not inappropriate.
Rather, the image is a more conservative version of the original
Starbucks design, which hung above the chain's first store when it
opened in Seattle's Pike Place Market in 1971.
'Rubenesque'
It says the raunchy image - the longstanding logo for Pike Place bags of
coffee - is appearing on some of its cups as part of a promotion, and
will remain "for several weeks".
Howard Schultz, who bought Starbucks in 1982, described the emblem in
his memoirs as "bare-breasted and Rubenesque; [it] was supposed to be as
seductive as coffee itself".
Although its share price has plunged in recent years, Starbucks has
16,000 coffee shops in 44 countries worldwide, employing more than
170,000 staff.
The chain has just opened its first outlet in Argentina.
Based in San Diego, the Resistance claims to have more than 3,000
members across the US and has gained a reputation for espousing diverse
conspiracy theories