Audio 'Bible Experience' a Big Hit
Pastor Dale Morgan
Audio 'Bible Experience' a Big Hit*
Friday November 17, 2006 12:01 PM
By JAMES PRICHARD
Associated Press Writer
GRAND RAPIDS, Mich. (AP) - It's an epic telling of the life of Jesus -
an ambitious production featuring an all-star cast. But it's not a movie
or miniseries.
It's a new audio Bible released by Zondervan, one of the world's largest
publishers of religious books.
``Inspired By ... The Bible Experience: New Testament'' features a
large, all-black cast including some of Hollywood's biggest names. And
in the world of audio books, it's a smash.
It has been at or near the No. 1 spot among the best-selling books
listed on Wal-Mart's Web site since its early fall release. The retail
chain Family Christian Stores say it's the fastest-selling audio Bible
it has ever stocked.
The 21-hour production, which lists for $49.99, features the voice
talents of more than 250 singers, clergy and actors, including Denzel
Washington, Cuba Gooding Jr., Angela Bassett and Alfre Woodard. Blair
Underwood portrays Jesus, and Samuel L. Jackson, who played a
Scripture-spouting hit man in ``Pulp Fiction,'' is the voice of God.
``It's really good and it's transcending every barrier. We're thrilled
with the way that the product has turned out,'' said Paul Caminiti, vice
president and publisher of Bibles for Zondervan, a Grand Rapids-based
division of News Corp.-owned HarperCollins.
Zondervan started shipping ``Bible Experience'' in late September and
has sold more than 70,000 units, Caminiti said. By comparison,
Zondervan, which publishes the five best-selling audio Bibles in the
United States, sells about 60,000 units each year of its longtime
top-seller, the ``New International Version Audio Bible.''
``Bible Experience'' is available on CD and in mp3 formats, with an Old
Testament version due in fall 2007 that is expected to run much longer.
It will feature many of the same well-known actors, although someone
will take over for Jackson as God, a role that will balloon from about
two hours to more than 70 hours.
The project is the brainchild of Kyle Bowser, a former television
executive with a law degree. At Fox Broadcasting Co. in the early 1990s,
he helped develop such TV shows as the sketch comedy series ``In Living
Color,'' a show with a mostly black cast that also propelled white
comedian Jim Carrey to stardom, and the Charles S. Dutton situation
comedy ``Roc.'' Dutton is one of the performers on the new audio Bible.
Bowser, who is black, said he recommitted himself to Christianity in
1997 around the time his wife, TV sitcom producer Yvette Lee Bowser, was
pregnant with their first child. A few years later, he bought a 65-CD
audio Bible that he quit listening to ``after the first two or three
discs'' because he was not inspired by the storytelling.
``The production value was lacking and I thought, gee whiz, if we could
do this and really capture people's attention, how much more impactful
and engaging it might be,'' he said.
Bowser formed a Beverly Hills, Calif.-based production company called
Inspired By Media Group with three fellow Christians: new media
executive Ron Belk, music producer Louis ``Buster'' Brown and casting
director Robi Reed, who was principally responsible for getting
commitments from the talent.
About a year and a half ago, an agent representing the four partners
approached Zondervan with their idea. The publisher agreed to provide
financing as well as text from its Today's New International Version
Bible, a conversational translation aimed at young readers.
``Bible Experience'' spent several years in development before recording
started last December. Work on the entire New Testament, plus part of
the Old Testament, was completed by July 1.
Underwood said in a written statement that he was proud to have worked
on the project, which he said was a ``unique and timely'' version of the
Bible.
The producers decided early on to cast only black actors and other
personalities, hoping to attract a black audience, as well as fans of
some of the world's biggest box-office draws. They also wanted to
shatter the Hollywood mold of white Bible productions.
``I was particularly interested in developing a product that might
resonate with the African-American community,'' Bowser said. ``I've long
felt that Christian product tends to ignore our perspective.''
He called it ``a gift from our community to the world to be shared and
appreciated by all.''
``Bible Experience'' features a complete, original musical score with
selections performed by the Prague Symphony Orchestra. Its
state-of-the-art sound effects take listeners into the story.
Virtually every actor whom Reed approached immediately agreed to
participate. All performers received union scale pay with a few of the
biggest names promised ``nominal'' percentages of profits, Bowser said.
``No one did this for the money,'' he said.
There was some debate among the producers whether to restrict the cast
to Christians. They finally decided not to, since the Bible is filled
with both Christians and non-Christians, Bowser said.
``That way we availed ourselves to the best talent in the community,''
he said. ``But I can tell you, whether they were believers or
nonbelievers, everyone that participated came with a high degree of
reverence and total respect for the significance of this project.''
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On the Net:
Inspired By Media Group: http://www.inspiredby.com/