In article <4ed1d0bf$0$20311$c3e8da3$
9dec...@news.astraweb.com>,
JF Mezei <
jfmezei...@vaxination.ca> wrote:
> Tim McNamara wrote:
>
> > anyone outside the top management group at Apple just doesn't know
> > WTF they are talking about regarding the future of the business and
> > its product lines.
>
> This isn't about product lines. This is about corporate management
> and leadership. I suggest you read the book before flaming me.
Get over yourself. That "flame" was a comment about the industry of
Apple pundits who do little but puke bullshit out every day all day long
and try to get paid for it. Apple's ring of privacy and secrecy was the
best in the IT sector and the pundits rarely if ever knew anything real
(and if they did they probably didn't dare to actually print most of it).
Most of the rest of us in this newsgroup (and the media in general and
Wall Street, for that matter) don't need to read the book to find out
about Apple's corporate management and leadership style because this has
been very public and well known for years. I bought my first Mac in
1986 and a bunch of other folks here bought their first Macs before me.
Apple's management style was described in the media of that time and it
didn't really change that much except during the period of Jobs's
ouster; after his return his management style intensified but wasn't
really different. Apple and its employees existed to actualize Jobs's
vision of his products.
You're apparently late to the party finding this stuff out and now
you're amazed by what is pretty much old hat for everyone else. You'll
have to pardon the rest of us for yawning while you catch up.
The interesting thing to me about the book is a deeper look into Jobs's
psychology: his motivations, values, beliefs, expectations for the
future, relationships, etc. Trying to use the book as a cup of tea
leaves to predict the future of Apple without Jobs is silly. The future
of Apple will be determined by the people who are there, not someone who
is no longer there.
> The book changed my interpretation of Jobs and Apple sufficently for
> me to wonder what changes will happen at Apple due to his departure.
Jobs ran Apple. From the day he became the iCEO until his retirement
briefly before his death, Jobs made every decision from what toilet
paper was in the johns to the end-user design decisions for every single
product Apple ever released in that time frame. This ain't news.
Neither is it news that he was obsessive, ruthless, intimidating,
manipulative (for all of which he was quite infamous) and he could be
extremely rewarding of talent and hard work as well. But Apple was
never really a happy place to work under Jobs, by all accounts.
As a business Apple is a reflection of Jobs's personality. That will
remain for a while and it will change over the long run. The company
will gradually lose Jobs's singular vision; if they are lucky they will
find someone else who is a laser-focused brilliant visionary to oversee
the design of their products. BTW, Tim Cook is not and never will be
that guy. One change that will happen at Apple is that it will no
longer be the CEO driving that vision. It will be someone else in the
system. The Apple of 2012 is not going to look very different- but the
Apple of 2015 will.
And that's to the good IMHO, otherwise Apple will end up stuck in the
past and fossilized. Jobs's departure and death will end up turning
some parts of Apple upside down, letting in air and light. They'll
stumble and bumble some, lose their way temporarily, etc., but then so
did Jobs over the years When you swing for the fence every time you're
at bat, you strike out sometimes. As long as they avoid the
Scully-Amelio type fuckups they should be OK.
And why are we still talking about this? It will be what it will be and
neither you or I have any input into it. All the newsgroup flatus in
the world won't make a difference. If you don't like the trend over the
next five years, sell your stock before you lose too much money. Simple.