Ride Photo Survey Results
5 views
Skip to first unread message
Michelle A
May 24, 2012, 4:20:54 PM5/24/12
to ridecamp
Sorry, I got distracted, and forgot to send the results! =) Take from this WHATEVER you'd like, ha ha.
I got 40 responses, which is in no way a significant portion of our riders, but it is still not too bad of a number =)
The maximum income generated is at $10. It drops about a third when price is changed to $15, and is a pretty gradual drop as the price goes up from there. The total income is higher at $5 than at $15. To be noted that I considered the buyer's frequency in the contribution they would have to the total income (if they buy 90% of the time, then they factor for 0.9 of a purchase; if they buy 50% of the time, they only account for 0.5 of a purchase; etc).
There were no responses of 0% or 25%, but the responses at 10% averaged only a mere $6 average for picture price willing to pay. So I am summarizing that people who very rarely buy aren't willing to spend very much anyway. Above that (50% - 100%), the more likely people want to buy, the less they are willing to spend (50% averaged $20, 75% averaged $18, 90% averaged $14, and 100% averaged $11).
Only 36% of responses expect their picture to be edited as a part of the purchase price.
67% of responses would be interested in there being a package deal offered for ALL pictures of the rider, and the average price willing to pay for this was over $30. But the maximum income would be generated at $20 (using same techniques as above).
Thanks everyone for responding!
-- "Don't breed or buy while shelter animals die"
I got 40 responses, which is in no way a significant portion of our riders, but it is still not too bad of a number =)
The maximum income generated is at $10. It drops about a third when price is changed to $15, and is a pretty gradual drop as the price goes up from there. The total income is higher at $5 than at $15. To be noted that I considered the buyer's frequency in the contribution they would have to the total income (if they buy 90% of the time, then they factor for 0.9 of a purchase; if they buy 50% of the time, they only account for 0.5 of a purchase; etc).
There were no responses of 0% or 25%, but the responses at 10% averaged only a mere $6 average for picture price willing to pay. So I am summarizing that people who very rarely buy aren't willing to spend very much anyway. Above that (50% - 100%), the more likely people want to buy, the less they are willing to spend (50% averaged $20, 75% averaged $18, 90% averaged $14, and 100% averaged $11).
Only 36% of responses expect their picture to be edited as a part of the purchase price.
67% of responses would be interested in there being a package deal offered for ALL pictures of the rider, and the average price willing to pay for this was over $30. But the maximum income would be generated at $20 (using same techniques as above).
Thanks everyone for responding!
-- "Don't breed or buy while shelter animals die"
Linda Cowles
May 25, 2012, 11:10:40 AM5/25/12
to ride...@endurance.net
>> 67% of responses would be interested in there being a package deal offered for ALL pictures of the rider, and the average price willing to pay for this was over $30. But the maximum income would be generated at $20 (using same techniques as above).
Cache Creek offered all pictures for $20, and my husband and I bought both packages….
Linda Cowles
Santa Rosa, CA
WWW.HealthyHoof.Com mailto:Healt...@Comcast.net
Founding Member, American Hoof Association http://www.americanhoofassociation.org/
Mentor, Pacific Hoof Care Practitioners http://www.pacifichoofcare.org/
Whole Horse Health discussion forum http://pets.groups.yahoo.com/group/wholehorsehealth/
Mary K
May 26, 2012, 12:28:55 PM5/26/12
to ridecamp at Endurance.Net
The local yearbook staff sold whole-ride cd's at Mt Adams. They
seemed to be flying off the table at $20. I'd be curious how many
sold.
seemed to be flying off the table at $20. I'd be curious how many
sold.
Reply all
Reply to author
Forward
0 new messages