Dev_setup is hardwired with a single 'free' plan, but CloudFoundry supports an arbitrary number of plans. The intent is that the operator of the CloudFoundry instance define a variety range of plans that are suitable for the customers/applications that will be using it. But currently these can not be modified by customers.
CloudFoundry definitely supports as many different plans at the same time as you want: set up various service nodes that implement the various plans, and the service gateway will route provision requests to the correct node: https://github.com/cloudfoundry/vcap-services-base/blob/master/lib/base/provisioner.rb#L419
Check out this thread:The prerelease of vmc has the '--plan' option when creating a service: